HubSpot Ideas

karstenkoehler

Add "Property value changed" as step option in customer journey analytics reports

Hi there!

 

Customer journey analytics / customer journey reports are shaping up to be one of the most powerful reporting tools in HubSpot.

 

One thing that's currently missing is the option to add a "Property value changed" step.

 

For example, it's possible to create a step for a form submission, a step for a marketing email click but it's not possible to check before / after, whether a specific property value has changed.

 

This would be a great addition, as it would unlock even more flexibility in this type of report:

  • Track whether any contact characteristic changed throughout a customer journey (for example, some HubSpot customers store the contact's software subscription package in a contact property; being able to track a property value change would mean that the report could show how many contacts upgraded in a customer journey)
  • Include information from integrations in report by having the integration update a property value (for example, the Zoom webinar integration stores information in contact properties; a report could visualize whether a journey was successful in changing the value of the number of registered webinars)

 

Specifically, it would be great to filter for the following changes:

  • property value is unknown -> property value is known
  • property value is known -> property value is unknown
  • property value is known -> property value has changed
  • property value is known -> property value has increased (for numbers)
  • property value is known -> property value has decreased (for numbers)

 

Thank you for evaluating / considering.

1 Reply
phst
Member

I second this. This would be a great addition to the journey analytics tool.