With various AI platforms continuing to gain momentum, it would be super beneficial to have the ability to parse out leads from ChatGPT, Claude, Perplexity, etc. from into their own, new Original Source category: AI Search.
This way, HubSpot CRM users can more easily see data in their dashboards at a high level and can pinpoint which popular AI platforms are producing leads. This is especially important since, currently, the Original Source they get lumped into just covers any website that isn't their own (outside of search engines).
This new option allows marketers to make more informed decisions on their strategies and what channels to pay attention to more.
Really love this idea– thanks for posting it to this forum!
I've been thinking about this from a few different angles, and I would love to hear more customer perspectives about what would be most valuable. Here are some of the data points I'm currently thinking through:
Leads referred directly from AI (e.g., a person is in an AI tool, they ask a question, your sources are cited, and they click that link over to your site)
Content crawled by flagship AIs (i.e., what if we can return server logs to quantify which bots have crawled which pieces of content)
Anything else related to AI-influenced leads that you would find helpful to track?
Fabulous idea! We have to use additional properties like 'Original Traffic Source Drill-down 1' to identify those leads, which is annoying. AI platorms definitely deserve a dedicated Original Source option at this stage.
Really love this idea– thanks for posting it to this forum!
I've been thinking about this from a few different angles, and I would love to hear more customer perspectives about what would be most valuable. Here are some of the data points I'm currently thinking through:
Leads referred directly from AI (e.g., a person is in an AI tool, they ask a question, your sources are cited, and they click that link over to your site)
Content crawled by flagship AIs (i.e., what if we can return server logs to quantify which bots have crawled which pieces of content)
Anything else related to AI-influenced leads that you would find helpful to track?
Those both sound great! That covers everything I think my team could utilize in terms of tracking. In turn too, being able to see the "first page seen" and other contact attributes will be great to have since we know a lot of tools don't have (or freely offer) the ability to see those kinds of insights.
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