There needs to be the ability to setup our own categories - outside of using "custom" we can't track events like open houses, grand openings, etc. in conjunction with our digital efforts. PLEASE add the option to set own categories for calendar tasks.
In person events/tradeshows are a huge part of our marketing efforts. Would love a way for in person events to be part of attribution - on the contact and deal level. Also, tracking attendees we meet with at events to understand which ones are worth attending year over year. Basically, a whole analysis on in-person events (which is seperate from the Marketing Events section since those are webinars that our company would host vs tradeshows where we have a booth at).
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