The ability to add a logic to survey questions, text fields, and other elements. The idea is that the visibility of these elements would depend on contact properties or other questions. Also different versions of a question would help a lot.
For example, I could show a certain question to only our partners and not our customers. Or hide some questions from contacts based in Switzerland.
Another example is that when someone answers 9 to a recommendation question, a follow-up question could be to tell us what they like the most about us. But when they respond with a 3 we should ask them what we could change to improve their experience. This could be stored in the same property field (e.g. "Recommendation comment") which would then be easier to read in a report.
Qualtrics and many other survey tools do this and it helps a lot with increasing the response rate, as every survey is customised to the respondent.
This would be great for our client who runs multiple events, so one survey and dynamic names and logos for each event would be great to compare results across events.
Actually, in this case I believe you should make a seperate survey per event so it would be easier for tracking sends, bounces and responses. Also for reporting it would be easier.
In many survey tools you can provide a question with a specific field label, and that question can be used in other surveys with the answer being stored in the same field. That way you can indeed see how all your events are rated overall and compare other results. This also works great when you decide to ask the same question(s) in a bigger relational survey.
