The reporting features for HubSpot's behavioral events are very limited.
The only report type one can create is a funnel report. And on the funnel reports, the conversion % isn't even displayed!
It would be great if HubSpot would a) add behavioral events as an object for single object, cross object, attribution, AND custom report builder and b) Add conversion %s to the behavioral event funnel reports.
Furthermore, I've posted about this before but there is no current ability to track behavioral events at the ACCOUNT level. B2B SaaS companies need that functionality!
You can access custom behavioral events in attribution reporting and the advanced report builder. We are actively building a new funnel builder (and more!) to replace the old funnel builder. This new funnel builder will be able to support the new custom behavioral event.
@toricook we are developing a new API for behavioral events that will allow you to do most of the reporting tasks you described! If you want to participate in our early research, let me know and we'd be happy to connect on Zoom.
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