Currently, under Original Source, there is only paid search as an option, meaning Google Ads. But, HubSpot doesn't make a difference between search ads and display ads. So, when we get contact info, we don't know in HubSpot if it has come from display or search ads. It's all in the same bucket.
It would be great if HubSpot could add display ads also in the original source.
This is a must; Paid Search shouldn't include Display, because is not the same thing. Let's take a look to these 3 examples of ads that are managed from Google Ads:
Video format ads that are shown in YouTube. Managed from Google Ads. HubSpot correctly assigns them to Paid Social original source ✅
Text format ads that are shown in Google search engine. Managed from Google Ads. HubSpot correctly assigns them to Paid Search original source ✅
Image format ads that are shown in third-party websites (banners). Managed from Google Ads. HubSpot incorrectly assigns them to Paid Search original source ❌,should assign them to Display original source (doesn't exist nowadays).
What do you think about it?
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.
