My company focuses more on B2C marketing than B2B right now, and it would be really helpful to be able to create a B2C buyer persona. The current tool is focused on information about the persona's professional life, what tools and goals they have at work, etc., but I would only want some general information about that and then create the rest of the persona based off of personal interests and hobbies, demographics and psychographics, etc.
@spyntikova's idea is definitely helpful. In addition to the B2C personas being helpful in that field directly, B2B personas should include more consumer traits as well. They're often important to the B2B buyer journey.
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