Add Averages and Percentages as Data Sources to Custom Report Builder
In the custom report builder, I'm finding myself limited by the inability to pull in data sources around averages or percentages.
Adding averages would be extremely beneficial when reporting on a collective group of emails, etc. In our case, we may want to look at the YTD average open rate of a monthly newsletter, the average number of clicks in that newsletter (or broken out by article), or look at the average open rate of all our ABM efforts within the last month.
Adding all engagement metrics as percentages (open, click, click-through, etc.) throughout the report builder would be valuable for comparing performance of a group of emails in one place. Also another way to view the data rather than hard numbers.
We are having similar needs arise. We would like average calls needed to close deals (per week/month/year) to track the success or our reps. Your idea is definitely a step in the right direction for us as well!
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