The excellent idea to halpe map reurring revenues doesnt help a client that works on the annual recurring revenue for thieir business.
The feature would provide an import heads up as a contract came up for renewal but more importantly allow for the client to better manage their cash flow, forwcasts and commission payments.
For anyone still monitoring this thread, at Hype & Dexter, we have created a micro-app that can be installed in any account with Sales-Pro or Above.
In essence, the app, which can be built into a workflow, will enable you to set a Date Property for a designated period of time AFTER another date property. E.g 1 Day, 1 Week, 1 Month, 1 Year or any combination of the above.
This, combined with a couple of clever workflows, has enabled us to truly create a functioning Recurring Revenue Pipeline for ourselves, and we're starting to offer this to our clients and other HubSpot Community Members (posting as replies to people needing this type of feature).
For the example given above, you'd be able to have your Close Date on the Deal, your Recurring Revenue Start Date on the Deal, and the app would format your Recurring Revenue Period End Date. This way I have used it to either just Report Month by Month for the Month ahead, OR report 12 months ahead from the Recurring Revenue Start Date, while being able to halt reporting 6 months in, if the company were to Churn. The same could absolutely be created for Annual Renewals.
Because of this, we can ALSO report on Average Lifetime, Average Lifetime Value and given those metrics, what each churned Client means to your business - not to mention if your Sales Model is commission-based, help gauge the Revenue to Commission ratio your Sales Team are generating over a period of time.
