Ad tracking for Google Performance Max campaigns

georgehubspot

Adding this ideas request having spent some time with different customers looking for the ability to track Google Ads Performance max campaigns: 
https://support.google.com/google-ads/answer/10724817?hl=en 

Currently, this is not supported in HubSpot ad tracking so while the overall campaign can be synced to HubSpot the ad groups show as blank and converted contacts cannot be attributed to it in a meaningful manner. 

We can also see this community posting noting the same request from about 40 users:
https://community.hubspot.com/t5/Ads/Performance-Max-or-PMax-Google-Ads/m-p/760151#M1893 

Overall this is becoming more of a pain point for customers as this Google ads feature becomes more popular, and an ability to track these would benefit many.

HubSpot Updates
Delivered
August 28, 2025 06:19 AM

This is now live for all accounts! 😊

In Beta
August 19, 2025 05:50 AM

Hi everyone! This is now in public beta, and being rolled out to accounts over the next week. You can read more about this feature in our KB here. Please continue to leave feedback as you use the beta! 

In Development
August 04, 2025 09:46 AM

Hi everyone! The product team confirmed that this is currently in development. I'll be sure to update you all here as soon as any more details are available around a release. Thanks for your continued patience! 

28 Replies
AKaliaa
Member

It's been long time still we are not seeing any update regarding tracking pmax google ads. this is really effecting those want to use HubSpot one solution for everything.

RKunz
Member

Even broad campaign tracking for Performance Max campaigns in Google Ads would be very helpful. Thanks

KFunk
Member

Hubspot support says this is slated for Q3 2025. Fingers crossed as without this all google ad data is irrevelent for us. 

MCompeer
Member

We are spending most advertising budget on Pmax. It is very important to see if leads from pmax are becoming MQl's, SQL's. 

Is there a work around for this?  

 

So a form submit from pmax campaigns --> Store GLCID in the form --> to the created contact --> create rules for status MQl's etc --> and import back to Google?  

For example through manual utm tracking? 

hhiggins
HubSpot Product Team

Hi everyone! The product team confirmed that this is currently in development. I'll be sure to update you all here as soon as any more details are available around a release. Thanks for your continued patience! 

Pineo
Participant

+1 request for my client

hhiggins
HubSpot Product Team

Hi everyone! This is now in public beta, and being rolled out to accounts over the next week. You can read more about this feature in our KB here. Please continue to leave feedback as you use the beta! 

hhiggins
HubSpot Product Team

This is now live for all accounts! 😊