Ad Audience That Adds Exclusion Rule

[mstaudt]

In HubSpot ads, it would be very beneficial to be able to create an ad audience that excludes website visitors who visit certain pages. For example, if you are a sales website trying to sell a specific item, you may want to target people who visit your website, but have not purchased that item. Therefore, the ad audience could be anyone who visits 'All Pages' EXCEPT <order confirmation page for specific item>.

This would allow contacts/visitors familiar with your brand, but yet to perform a certain behavior (purchase, download, etc.), to be exposed, or re-exposed, to a specific item you're trying to push without wasting ad money on people who have already completed the behavior goal.

[JRompf]

Its also necessary to exclude people based on their company for example

[bcamps]

This is something we need aswell, the current setup is very limited for visitor audiences. No AND logic and no Exclusion logic.