There are currently only a handful of very basic valid value options for content groups / content types, as part of HubSpot Analytics. The currently available options are listed below, as per this HubSpot article:
It'd be great if these groups could be expanded to account for common e-commerce use cases (e.g. "product", "product-category", "checkout" etc.). Ideally, however, I think a more robust solution would be to offer the ability to define and report on custom content group types. This would leave it wide open to all website types / use cases.
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