HubSpot Ideas

PlyWood

Ability to unsubscribe specifically from sales email subscription type

Goal:

Provide more flexibility in subscription management associated with sales emails as well as a more consistant CRM administration experience.

 

(Who + value):

  • Admins - More consistant and expected behavior of the CRM saves time and reduces context switching which makes Admins more efficient.
  • Marketing - Ensures consistant branding, prevents accidental unsubscribes where a prospect clicks "fewer emails from me" and ends up unenrolling from all marketing as well as sales emails.
  • Customers/Prospects - better experience interacting with Sales Reps by making it easier to unsubscribe from their emails specifically without needing to go to a new page.

Product deficencies to address:

  • Unsubscribe link present in emails doesn't use any of the pages defined in https://app.hubspot.com/settings/{hub_id}/marketing/email/subscriptions
    • Alternatively, it isn't possible to create a sales-specific subscription page
  • Cannot create a link that would specifically unsubscribe from sales emails and prevent customers/prospects from needing to open a new page to manage their preferences
11 Replies
NDLaRue
Participant

Due to new gmail regulations can we get a 1-Click Unsubscribe function for email footers? Right now it only seems to go to an unsubscribe page.

 

https://blog.google/products/gmail/gmail-security-authentication-spam-protection/

NCiprich
Participant | Platinum Partner

I second this request! Trying to figure out how to make it work in the meantime. If we use a CTA in the email that says "Unsubscribe" or something, then we could use that CTA to trigger a workflow and update their subscription status, but I'm not sure how that would reflect on the gmail side and if they'll accept that?

RCasey
Participant

support this, its definitely needed 

MW111
Member

100% needed

RCasey
Participant

the clock is ticking on this one (we have till February 2024) so would be great if we could get an update Hubspot 

Rachael_Cecko
Member

I agree - this is definitely needed! 

bobbydilley
Participant

I agree, will have to move to another platform if HubSpot isn't able to support this by Febuary 2024.

Kelly18
Contributor

I agree - this is 100% needed!

kkashiva616
Participant

The 'one-click unsubscribe' in email headers is abolutely critical with the new Google email policy. While Hubspot automatically adds this to marketing emails, but the one-to-one and sales email templates used in sequences does not. Reference: https://community.hubspot.com/t5/HubSpot-Ideas/Functionality-so-gmail-unsubscribe-link-appears-in-em... (marked by Product Team as Delivered, Already Exists)

 

We need to add the unsubscribe link (List-Unsubscribe: ...) in the template headers for all sales and one-one emails as well? Right now we can only add it in the signature it seems.

JanRachel
Participant

Hi, I 100% agree with this. I also found another bug which affects unsubscribe numbers. if you're having similar issues, I would love to hear what you think or what you did? Thanks

Idea: See which email a contact has unsubscribed from
https://community.hubspot.com/t5/HubSpot-Ideas/See-which-email-a-contact-has-unsubscribed-from/idi-p...

PJohns
Contributor

Please can this feature be added to HubSpot. We are loosing subscribers to other subscription types they need to remain in because of this.

 

We may have to go back to Mail Chimp otherwise! Noooooooo....

 

To be able to unsubscribe from the subscription type used for that email please.

 

Thanks