Ability to track/view performance of Smart Content Emails

Currently it is impossible to measure the performance of Smart Content emails since there is no reporting on it.  We would like to know what content is working best. How many contacts are receiving the smart content, how many open, click on it, etc.

We love the ability to send persona based emails but need a way to manage their effectiveness.

 

Thank you.

HubSpot updates
Apr 3, 2017

Improve the email report to include the different data per smart content part (there may be more than one smart block per email).
Including open, clicks etc

11 Replies
New Contributor

I love the fact that Hubspot allows measuring people and their behavior. Very surprised that there isn't a way to measure effectiveness of different smart content.

HubSpot Product Team
HubSpot Product Team

Improve the email report to include the different data per smart content part (there may be more than one smart block per email).
Including open, clicks etc

Occasional Contributor

Also a break down of who got the generic version so we can see if there is a list issue

New Contributor

It would defintiely help if we could see email stats for the smart content. Right now, the generic version and smart versions are all combined.

Occasional Contributor | Gold Partner
Occasional Contributor | Gold Partner

Yes! It would be excellent for me to see open rates and click rate per smart content rule...

 

Thanks!

New Member

I, too, am surprised that there is not the ability to report on the performance of emails that use smart content.  What is the end goal of using smart content if you can't measure the impact? 

New Contributor

Agreed! this is much needed

Esteemed Contributor | Partner
Esteemed Contributor | Partner

This was announced as a new feature at Inbound '18 

 

https://blog.hubspot.com/customers/whats-new-in-hubspot-from-inbound-2018

 

But I can't find where it is...

Esteemed Contributor | Partner
Esteemed Contributor | Partner

Just spoke to HS support and here's what they have to say:

 

I have checked with my internal team and it looks like a smart content beta tool is close to completion as we will be rolling it out within the month!

 

 

 Good news!

Regular Contributor | Platinum Partner
Regular Contributor | Platinum Partner

We really need this!

HubSpot Product Team
HubSpot Product Team
updated to: Not Currently Planned

Hi Contributers, thank you for the idea and for all the feedback, This feature is not available for Marketing Email yet. We are hoping to review this and, but this is not planned for development in the next quarter. For transparency and clarity, I am updating this issue to 'Not currently planned' for the time being. I will update here once we have plans in place.

 

Best,

 

Shane