Ability to select Marketing Contacts using active lists
In HubSpot, you can now set certain contacts as "marketing" and others as "non-marketing" to control the number of billable contacts that adds to your contact tier. Hooray for this update!
To select contacts as "marketing", you can use a contact filter, or a workflow, or by form submission, but you can't trigger marketing contacts based on active list membership.
This would be particularly useful for a customer of ours who uses Marketing Starter subscription to make the process much less manual and more intuitive as these lists would grow based on specific, targeted criteria.
How does this work? This would be incredibly helpful since a lot of our "contacts" aren't actually leads or anyone we would put through a workflow. We're a consulting company and we get a lot of form fills from companies wanting to work on our government projects.
Marketing / non-marketing contacts is a feature currently being trialled in Australia & New Zealand; hopefully there should be an update on global roll-out soon 🙂