Ability to select Marketing Contacts using active lists
In HubSpot, you can now set certain contacts as "marketing" and others as "non-marketing" to control the number of billable contacts that adds to your contact tier. Hooray for this update!
To select contacts as "marketing", you can use a contact filter, or a workflow, or by form submission, but you can't trigger marketing contacts based on active list membership.
This would be particularly useful for a customer of ours who uses Marketing Starter subscription to make the process much less manual and more intuitive as these lists would grow based on specific, targeted criteria.