Ability to report on cost per opportunity (by adding cost per contact into Beta Report Builder)
I am interested in being able to report on cost per pipeline opportunity, specifically from Google Ads.
It seems everything I need to do this is in the Beta Report Builder, except for cost per contact.
To configure the report I'm after, I would need to have:
Date property: create date
Date range: rolling date range, last 365 days
Frequency: Monthly
Contact filters: Original source is paid search, lifecycle stage is opportunity or customer
Cost per contact
This will allow me to report on cost per opportunity, which is significantly more valuable than cost per contact, as not all contacts are good quality leads.
