HubSpot Ideas


Ability to customise unsubscribe link in sales emails

Hi team, 


Suggesting the following idea for more optimal unsubscription messages when we include an unsubscribe link below the email signature. Currently we have 3 options: 

  1. Is this email not relevant to you? Click here
  2. To stop receiving these emails, click here
  3. Prefer fewer emails from me? Click here

These three options all have 'negative' tones that the emails are unsollicited however for GDPR compliant users which are emailing contacts expecting communications from them, more options or the ability to customise those options would be great.

1 Reply
Participant | Gold Partner

Thanks for this, @AntoninCrestois - it would be great to have more options, like "Update your email preferences" or "Edit your subscription settings". This regards both marketing emails and sales emails (one-to-one).