Currently "Subscriptions" for contacts or companies are created when a buyer makes a purchase using a payment link configured to collect recurring payments, or a quote integrated with payments that includes recurring line items.
It would be great to provide the ability to create a subscription manually – for those who want to track subscriptions but do not necessarily use HubSpot to process a payment.
In our case, we want to track subscriptions for subscribers paying via invoice.
Or import existing subscriptions without requiring customers to go through the HubSpot Payment process.