Ability to create lists and workflows from Document views
Our sales team has switched over to using the Sales Pro Document tool to send document links to their clients via email. This is a really great tool however, outside of the document view window it's not possible to extract names and create a list and workflow of those who have viewed your documents. This prevents us from adding contacts to lists, campaigns and the ability to communicate with these clients based on their specific interactions.
I'm happy to announce that our event-based workflow triggers has just been released! As part of this, you can now trigger off of document views and shares for contact-based workflows. Let us know if you have any further feedback or questions!
I'm a lead on the on the Workflows team and I wanted to personally reach out and share an update here. We understand that enrolling on sales document views/shares has been a feature many customers have been eagerly awaiting for quite some time, and I'm happy to say this is something we are actively working on right now and hope to have available in the near future.
I want to express our gratitude for your patience and continued support. Know that your feedback and persistence have not gone unnoticed, and we will keep you posted with any further updates!
I've updated this issue to 'Being Reviewed', as we are currently reviewing the technical work required to bring this type of contact segmentation in lists and workflows. I will update here once we have learned more or have plans in place.
Just had a long conversation with Hubspot support on this. Why is "sales documents" the only sales activity that doesn't:
Appear on a contact record's feed (meetings, calls and other sales activities do)
Show up as a property in general... so that I can assign points to people who view documents)
And it doesn't show up in the list of fields/properties I can use to bulid workflows (maybe I wan to automate something if someone abandons my document after 2 seconds, to reengage)
We were looking into a workaround (grabbing a file's URL to assign points, run workflows, etc. based on the "page view") but file URLs are ALSO not tracked... which probably merits another thread and product feature request.
We are looking at the document tool in HubSpot to segment our contacts based on viewing time or even which specific slide they watch. Picture that your contact is watching the pricing slide over and over again. I would love to know that.
In short: I think we should more options in the gathered analytics around the documents we share via HubSpot.
Once the document is sent, there's no way to create reports, list, or filtering contact using documents activity, therefore drastically reducing the usefulness of the document tool 😞
It would be great if document activities would be accessible for reporting / list creation, like meeting activities/notes/etc.
I've updated this issue to 'Being Reviewed', as we are currently reviewing the technical work required to bring this type of contact segmentation in lists and workflows. I will update here once we have learned more or have plans in place.
It would be super useful to be able to extract to a "list" of contacts that have viewed a given document (for a given duration) in order to nuture/market to thoses contacts further.
Please add this feature - it would make it much easier to identify higher quality leads if we are able to quickly create lists or reports of individuals or accounts who have engaged with multiple materials using this feature. Currently it is very difficult to track the level of engagement for white papers, product sheets, and other PDF-based collateral.
It seems like a big hole in the product offering if we can't track the contacts that are interacting with our documents/opening sequence emails via lists or reporting. Would love to have this available soon