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It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this.
A/B testing is a great way to figure out what resonates best with your prospects and optimize your content for outcomes. Navigate to Automation > Sequences to create a new sequence or start testing an existing one. Within any email step, you'll see the option to add an A/B test. Sends will split automatically and you'll be able to monitor results for each version.
1. Email 1 will be split with 50 contacts receiving A and 50 receiving B. All 100 contacts would receive Email 2 (A). Email 3 will also be split with 50 contacts receiving A and 50 receiving B.
2. Randomization is per step in the sequence. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3.
I hope this helps clarify! Please let me know if you have any additional questions. I'm also happy to connect on a feedback call if you'd like to discuss in more depth.
Thank you so much for the feedback and perspectives on this post. We understand how critical this feature is to experiment and improve your sequence performance and I am excited to say the ability to A/B test emails in a sequence is currently in progress!
I'll be in touch with more updates when we're further along and ready for beta testers. Please feel free to reach out with any questions or feedback.
This is a major gap this capability does not exist. We just had a marketing/sales sync and we are constantly updating templates to what we "think" is working but no real proof around all that.
Ideally, in each touch of sequences you could test multiple templates and as they send out system randomizes which version prospects receive. After enough data is collected it auto chooses winning template so you're constantly sharpening the saw.
I agree this feature is needed. Potential work around for this could be to set up 2 sequences and split enrollment equally, then monitor performance over time.
I imagine that there are quite a few email marketers and potential customers that have been turned away from this platfrom because of this as it's common among almost all platforms (even the very small ones) that use sequences.
With the Marketing email A/B test beta I have worked with our SDR and Sales team to utilize the plain text marketing emails to make this happen using workflows/lists rather than sequences, not perfect but a short term band-aid if anyone's looking for this sooner rather than later!
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