It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this.
A/B testing is a great way to figure out what resonates best with your prospects and optimize your content for outcomes. Navigate to Automation > Sequences to create a new sequence or start testing an existing one. Within any email step, you'll see the option to add an A/B test. Sends will split automatically and you'll be able to monitor results for each version.
1. Email 1 will be split with 50 contacts receiving A and 50 receiving B. All 100 contacts would receive Email 2 (A). Email 3 will also be split with 50 contacts receiving A and 50 receiving B.
2. Randomization is per step in the sequence. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3.
I hope this helps clarify! Please let me know if you have any additional questions. I'm also happy to connect on a feedback call if you'd like to discuss in more depth.
Thank you so much for the feedback and perspectives on this post. We understand how critical this feature is to experiment and improve your sequence performance and I am excited to say the ability to A/B test emails in a sequence is currently in progress!
I'll be in touch with more updates when we're further along and ready for beta testers. Please feel free to reach out with any questions or feedback.
Would love some clarification on how the randomization works here:
If we have the following sequence and push 100 users through the sequence
Email 1 (A/B) -> Email 2 (A) -> Email 3 (A/B)
1. Will all 100 users receive Email 2? Or only the users who saw variant A in Email 1?
2. Is the randomization fixed for the entire sequence or determined per step in the sequence?
i.e Will all users who saw variant A in Email 1 also see variant A in Email 3? or can users who saw variant B in Email 1 get variant A in Email 3? This is really important to determine if we can only test copy or orders of emails.
1. Email 1 will be split with 50 contacts receiving A and 50 receiving B. All 100 contacts would receive Email 2 (A). Email 3 will also be split with 50 contacts receiving A and 50 receiving B.
2. Randomization is per step in the sequence. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3.
I hope this helps clarify! Please let me know if you have any additional questions. I'm also happy to connect on a feedback call if you'd like to discuss in more depth.
A/B testing is a great way to figure out what resonates best with your prospects and optimize your content for outcomes. Navigate to Automation > Sequences to create a new sequence or start testing an existing one. Within any email step, you'll see the option to add an A/B test. Sends will split automatically and you'll be able to monitor results for each version.