Ability to A/B Test with Sequences

[JaclynSchmitz]

It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this. 

[JaclynSchmitz]

A/B Testing Sequences is now live! 

A/B testing is a great way to figure out what resonates best with your prospects and optimize your content for outcomes. Navigate to Automation > Sequences to create a new sequence or start testing an existing one. Within any email step, you'll see the option to add an A/B test. Sends will split automatically and you'll be able to monitor results for each version.

For more details on testing and best practices check out this knowledgebase article.  

Best,
Ana

[JaclynSchmitz]

@KhalidK Great question. 

Given this example sequence: 

Email 1 (A/B) -> Email 2 (A) -> Email 3 (A/B)

1. Email 1 will be split with 50 contacts receiving A and 50 receiving B. All 100 contacts would receive Email 2 (A). Email 3 will also be split with 50 contacts receiving A and 50 receiving B. 

2. Randomization is per step in the sequence. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3. 

I hope this helps clarify! Please let me know if you have any additional questions. I'm also happy to connect on a feedback call if you'd like to discuss in more depth.  

[JaclynSchmitz]

Hi Community, 

Thank you so much for the feedback and perspectives on this post. We understand how critical this feature is to experiment and improve your sequence performance and I am excited to say the ability to A/B test emails in a sequence is currently in progress! 

I'll be in touch with more updates when we're further along and ready for beta testers. Please feel free to reach out with any questions or feedback. 

Best, 

Ana

[MLaker]

Hi Ana,

The 3Play Media team would LOVE to help beta test this experience.

Please let me know how we can be involved.

Best
Michelle

[MaxxJoi]

Awesome news, Bless! 🙂 -MJ

[nlssplgn]

Great, thank you! 

[Cbshipley]

Great news!! Marq would gladly volunteer to test!

[DGallegos]

This is huge! I will gladly volunteer for testing. 

[KhalidK]

Would love to test this out ASAP.

[SCosta7]

@hubspot @product 

[JoeBurchard]

I would also love to beta test this feature for a couple of partners @adimarino!

[SSopin]

It's a must-have functionality. 

[DMPaschall]

I would be happy to beta test this function once the product team is ready to deploy to beta. Thanks.

[DavidGall]

WE NEED THIS !!!!!!!! 

It is sad that such an essential part of Mail sequences does not work, please add this @hubspot

Otherwise, unfortunately, the only option is to use other providers for sequences 😞

[DavidGall]

This function is essential! 

Especially in  email sequences, clean analytic are **bleep** important.

I would be happy if this feature or others (more variations, micro pages, liquid syntax, intent scoring, etc., etc.) could be implemented.

Otherwise, unfortunately, the only option is to use other providers for sequences.

Go Hubspot, lets fix this

[MWiedenmann]

That's a must-have. So needed and essential. Would save many of us so much time! Thanks.

[JKeefler-John]

We need this please!!

[ADarwish]

yeah would be great

[MartinKa]

I would love to test this out!

[LudmillaGarcia]

this would be great for our customers

[JNeubeck2]

When do you expect to have the A/B testing available?

[Schifft]

Sigh.. yet ANOTHER HubSpot forum for a basic/vital marketing feature, that should have been in the blueprint for this platform.

It's disappointing to find these forums that have HUNDREDS OF UPVOTES and has been open for YEAARSS!! 

Do better, HubSpot. 

[JKühne]

would love this - Apollo has it, and it's great