Ability to A/B Test with Sequences

[JaclynSchmitz]

It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this. 

[JaclynSchmitz]

A/B Testing Sequences is now live! 

A/B testing is a great way to figure out what resonates best with your prospects and optimize your content for outcomes. Navigate to Automation > Sequences to create a new sequence or start testing an existing one. Within any email step, you'll see the option to add an A/B test. Sends will split automatically and you'll be able to monitor results for each version.

For more details on testing and best practices check out this knowledgebase article.  

Best,
Ana

[JaclynSchmitz]

@KhalidK Great question. 

Given this example sequence: 

Email 1 (A/B) -> Email 2 (A) -> Email 3 (A/B)

1. Email 1 will be split with 50 contacts receiving A and 50 receiving B. All 100 contacts would receive Email 2 (A). Email 3 will also be split with 50 contacts receiving A and 50 receiving B. 

2. Randomization is per step in the sequence. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3. 

I hope this helps clarify! Please let me know if you have any additional questions. I'm also happy to connect on a feedback call if you'd like to discuss in more depth.  

[JaclynSchmitz]

Hi Community, 

Thank you so much for the feedback and perspectives on this post. We understand how critical this feature is to experiment and improve your sequence performance and I am excited to say the ability to A/B test emails in a sequence is currently in progress! 

I'll be in touch with more updates when we're further along and ready for beta testers. Please feel free to reach out with any questions or feedback. 

Best, 

Ana

[RV6]

Love the idea. We need this!

[mtallia]

This is a major gap this capability does not exist. We just had a marketing/sales sync and we are constantly updating templates to what we "think" is working but no real proof around all that.

Ideally, in each touch of sequences you could test multiple templates and as they send out system randomizes which version prospects receive. After enough data is collected it auto chooses winning template so you're constantly sharpening the saw.

I've seen this capability in Outreach.

[ManonOé]

Yes, I am totally agree with you! 

[suaproch]

Thanks for your input - such a feature would be very helpful!

[niklaus]

yes, same here!

[natascha80]

would be really beneficial!

[JPowell1]

I agree this feature is needed. Potential work around for this could be to set up 2 sequences and split enrollment equally, then monitor performance over time.

[Matt_B12345]

This is a standard feature on every other CRM i have ever used. It's a must!!!!

[Albee]

This is a def need, the workaround is fine, but time is not always on your side so anything to speed this up is helpful

[JoostDerks]

I want to be able to test a/b sequences (and workflows) as a whole! In for example Pardot this is rediculiously easy.

[drewshape]

We'll love this too. Any update team? 

[PhilippW]

+1!

[sruhlman]

I imagine that there are quite a few email marketers and potential customers that have been turned away from this platfrom because of this as it's common among almost all platforms (even the very small ones) that use sequences. 

[jgauffin]

This is very important for email campaigns, as it allows us to try, measure, improve.

Without it, we need to create separate sequences, divide target contacts between sequences, keep track of them all. That's a lot of more work.

[MCoy]

How is this not already an option?  This really needs to be added

[TPiotrowski]

Really hoping this is added soon. As mentioned above it is critical and seemingly a standard option on all other CRM/Marketing tools.

[SGradeckas]

Definitely a must-have functionality. Hopefully it gets added soon.

[TPiotrowski]

With the Marketing email A/B test beta I have worked with our SDR and Sales team to utilize the plain text marketing emails to make this happen using workflows/lists rather than sequences, not perfect but a short term band-aid if anyone's looking for this sooner rather than later!

[HMC]

This would be very helpful. Found this thread because I was googling how I would do this in Hubspot. Surprised to see it's not a feature!

[JVorhees]

Oh yes, definitely