Ability to A/B Test with Sequences

It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this. 

HubSpot updates
14 Replies
Occasional Contributor

Love the idea. We need this!

Occasional Contributor

This is a major gap this capability does not exist. We just had a marketing/sales sync and we are constantly updating templates to what we "think" is working but no real proof around all that.

 

Ideally, in each touch of sequences you could test multiple templates and as they send out system randomizes which version prospects receive. After enough data is collected it auto chooses winning template so you're constantly sharpening the saw.

 

I've seen this capability in Outreach.

New Member

Yes, I am totally agree with you! 

New Member

Thanks for your input - such a feature would be very helpful!

New Contributor

yes, same here!

New Contributor

would be really beneficial!

Regular Contributor

I agree this feature is needed. Potential work around for this could be to set up 2 sequences and split enrollment equally, then monitor performance over time.

Occasional Contributor

This is a standard feature on every other CRM i have ever used. It's a must!!!!

New Contributor

This is a def need, the workaround is fine, but time is not always on your side so anything to speed this up is helpful

New Contributor

I want to be able to test a/b sequences (and workflows) as a whole! In for example Pardot this is rediculiously easy.

New Contributor

We'll love this too. Any update team? 

New Member

+1!

Regular Visitor

I imagine that there are quite a few email marketers and potential customers that have been turned away from this platfrom because of this as it's common among almost all platforms (even the very small ones) that use sequences. 

New Contributor

This is very important for email campaigns, as it allows us to try, measure, improve.

Without it, we need to create separate sequences, divide target contacts between sequences, keep track of them all. That's a lot of more work.