It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this.
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Would love some clarification on how the randomization works here:
If we have the following sequence and push 100 users through the sequence
Email 1 (A/B) -> Email 2 (A) -> Email 3 (A/B)
1. Will all 100 users receive Email 2? Or only the users who saw variant A in Email 1?
2. Is the randomization fixed for the entire sequence or determined per step in the sequence?
i.e Will all users who saw variant A in Email 1 also see variant A in Email 3? or can users who saw variant B in Email 1 get variant A in Email 3? This is really important to determine if we can only test copy or orders of emails.
1. Email 1 will be split with 50 contacts receiving A and 50 receiving B. All 100 contacts would receive Email 2 (A). Email 3 will also be split with 50 contacts receiving A and 50 receiving B.
2. Randomization is per step in the sequence. If a contact receives version A of Email 1, they still have a 50/50 chance of receiving A or B for Email 3.
I hope this helps clarify! Please let me know if you have any additional questions. I'm also happy to connect on a feedback call if you'd like to discuss in more depth.
A/B testing is a great way to figure out what resonates best with your prospects and optimize your content for outcomes. Navigate to Automation > Sequences to create a new sequence or start testing an existing one. Within any email step, you'll see the option to add an A/B test. Sends will split automatically and you'll be able to monitor results for each version.
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