It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this.
Other tools that are far less advanced offer this functionality - making it necessary to use these and plugin to HubSpot rather than letting users stay within HubSpot. getting A/B testing in sales emails allows better conversion rates on these emails which will help customers get better results on sales campaigns.
If HubSpot want to be taken seriously as a Sales CRM (not just Marketing), then there is a lot of functionality required in sequences; AB testing being one.
If you are a HubSpot Marketing Enterprise customer and enroll contacts into sequences via the marketing workflows tool, you can do this with a free tool we developed at Seventh Sense called split test automation. It allows you to create two, three or five cohorts to test really anything to see what performs best (content, number of emails in a sequence, subject lines, etc.). While the primary use case is for marketing flows / emails, you can create two, three or five sequences and use the to see how they perform. This is a link to check it out in the HubSpot App Marketplace and I've included an example screenshot below. If you're looking for some other ideas on what you can test, this is a link to a recent article we published. https://www.theseventhsense.com/blog/split-test-automation-use-cases
@Mike_Donnelly That's a really great tool and a great suggestion for marketing enterprise users. Can the reports be embedded on a HubSpot dashboard so it's easier to manage in one place?
Thanks @NicoleSengers.. The reports available would be the what's in the sequence reporting tool which I know HubSpot has been adding more and more functionality to. Everything split test automation is doing is native to the tool and the easiest way to think about it is as an automated cohort creator. So if you create 3 variations of a sequence, you can then report on each one to determine which one (if any) is driving more success. Additionally, one thing a lot of HubSpot customers are asking about is the ability to throttle enrollments which this also can empower you to do this at a bit of a macro-scale. Our normal product allows you to do microthrottling, but not going to give a pitch on that. 😀
ALL competing products like Mailshake, Apollo, Outreach etc. have A/B testing of subject lines, the message and more. When we ask people to pay significantly MORE for Hubspot sales it needs to deliver key features like this.
I would really like to have this feature. Similar to the if/then branches in workflows, it would be great if we could create A/B test branches for sequence enrollment.