It would be great to have the ability to easily a/b test with email sequences. Certain emails within the sequence may perform better with variable wording, but there is no easily way to test this.
This is a major gap this capability does not exist. We just had a marketing/sales sync and we are constantly updating templates to what we "think" is working but no real proof around all that.
Ideally, in each touch of sequences you could test multiple templates and as they send out system randomizes which version prospects receive. After enough data is collected it auto chooses winning template so you're constantly sharpening the saw.
I agree this feature is needed. Potential work around for this could be to set up 2 sequences and split enrollment equally, then monitor performance over time.
I imagine that there are quite a few email marketers and potential customers that have been turned away from this platfrom because of this as it's common among almost all platforms (even the very small ones) that use sequences.
With the Marketing email A/B test beta I have worked with our SDR and Sales team to utilize the plain text marketing emails to make this happen using workflows/lists rather than sequences, not perfect but a short term band-aid if anyone's looking for this sooner rather than later!
