The current system is embarrassing. Either they have to find an old email (which often they can't) or they have to go to a form, which requires sending them a form, which requires them filling out and seeing an unintuitive bit of text (which is clickable but doesn't look lie it) and clicking that to be sent another email which contains a way of unsubscribing, rendering the submitting of the form you sent them redundant. Many people will click submit on the original form, thinking they have now been resubscribed, but they haven't been. This needs to be rethought.
I was thinking about a different approach to solve this issue, since we are offering users to unsubscribe in their online account at our website, to not unsubscribe them but generate a list and just exclude them.
Upvoting 1000 times 📈 I've had multiple customer requests for a simpler or more direct method to help contacts resubscribe. Having a link Users could share via a 1-1 sales email or an email sent outside of HubSpot would be amazing!
Adding an upvote to this. I'm just trying to opt internal users who opted out back in so they can receive bits from our events team that they want. Virtually impossible unless you go through HS support and get them to send individual resubscribe emails to everyone. Similar to how there is a way to reverse someone opting out of all emails, there needs to be a way to opt them into specific subscription types as well.
I appreciate the spam risk, but just add an internal audit log same as you do for the all email resubscribe. It's really poor that this doesn't exist, both from a user perspective, and also in terms of the wasted support hours for HS internally, with their team having to action things that we should be able to do ourselves!
Agree with MKoolaji--if they're putting in their email address, they're subscribing (or resubscribing). This whole process is a huge pain for our customer support team, especially when people unsubscribe during the lead nurturing phase and then can't get their purchase confirmation and account activity emails later.
UPVOTE! I was going to reach out to HS but started here in the forum. both thankful and dissapointed to see so many threads with the same unresolved issue. I was hoping that I would be able to send a simple link that would lead the "unsubcribed" individual to the subscription preferences page that would allow them to opt back in. that does not seem possible which is super frustrating.
I have had employees accidentally opt out - and we send a lot of correspondence to them via marketing emails. they had to send written permission to HS to be re-subscribed. huge pain!
My use case: our customers have told us we send too many emails, so we're re-writing the sequence and working on that as it's led to quite a bit of unsubscribes. Currently, we offer coaching cohorts on a regular basis that customers would sign up to using a form. So if the form won't re-subscribe them, then they're missing out on all the value they'd get from coaching.
Can anyone assist with the best current workaround for this? I'm not totally following the api options and hiding buttons on pages, etc. Plus, we just created email categories to prevent the unsubscribe from all, and it sounds like this makes it even hard to re-subscribe should they choose to unsubscribe from any of these categories. Thanks in advance for any insight 🙏
The main issue is that a customer THINKS they are resubscribing by filling out a subscrption form. Because of this perception there needs to be a way for a customer to re-fill out a subscription form hence opting themselves back in.
Here's some options I would be happy with:
1. I would even be happy with a special Hubspot page that says "I would like to resubscribe". Customer puts in email, checks all the right boxes, and then Hubspot interprets this special form differently than all the other 'regular old forms'. Because of the wording on this special form it would be CLEAR to the customer that they are opting back.
2. Hubspot can trap the submission of the form and sent the customer an email that says "Hey looks like you tried to opt-back in, but because you opted out, I need you to click this link to do re-opt back in"
Since we manage many companies / brands in one HubSpot account (Business Units module is used) we have correspondingly many subscription types (and more are coming).
Currently Hubspot allows to unsubscribe from certain subscriptions, but a re-registration is only possible if the contact has unsubscribed from all subscriptions. This is catastrophic! It means we are not giving already lost subscribers a chance to come back.
When a visitor purchase a product, it would be great if they could also receive a resubscribe option and being able to send these emails out only with forms is not intuitive enough.
It would be better if we were able to trigger the act of sending a resubscribe email in Workflows.
I was under the impression that asking for the right subscription types (and making them mandatory) was the solution. But even that is ignored. I understand that this is a precarious subject, but one still actively asks for a subscription type. So why not assign it? Anyone at hubspot who can respond to this?
Giving you all an inside scoop on HubSpot developments. Late last year (literally the week of or before Christmas), I had a meeting with someone on a project to enable contacts the ability to resubscribe through forms. The project manager asked for my feedback and what I would want displayed on the form, like language saying that by submitting the form, they were opting in again to receive emails.
When I checked back in closer to February, I found that the person working on the project is no longer at HubSpot. The project isn't currently being worked on.
If you have a HubSpot account support (mine is called a "Customer Success Manager"), make sure every time you speak with them they know that this is something you want fixed. My rep knows this is one of my top priorities and pain points, and I still bring it up each meeting with her.
If we voice our needs, they'll listen. If it's a big pain point for all of us, it needs to get fixed. Hope this helps!
This feature is so important! If a contact, that previously have unsubscibed from only one subscription type, fills out a form and check mark on GDPR consent with the subcription type text (example, Yes, i would like to recive newsletter) that contact would expect to be resubscribed! And so was I expecting it to work as well... I just figured out that there was an issue by coincidence! The contact would in most cases just sit there and wait for the newsletter that he/she thought that they have signed up for.
