The current system is embarrassing. Either they have to find an old email (which often they can't) or they have to go to a form, which requires sending them a form, which requires them filling out and seeing an unintuitive bit of text (which is clickable but doesn't look lie it) and clicking that to be sent another email which contains a way of unsubscribing, rendering the submitting of the form you sent them redundant. Many people will click submit on the original form, thinking they have now been resubscribed, but they haven't been. This needs to be rethought.
Thanks for all the comments here - from the Subscriptions side of things, enhancing our re-subscription options is a goal for early 2019, we appreciate the feedback and will take these suggestions into account as we improve the re-subscription via form feature.
We need to have the possibility to re-subscribe the contacts at least by the new form submission! if a contact is giving you a new consent, why wouldn't we be able to contact him? This is such an obstacle for marketing campaigns. We really hope this idea can find a solution soon.
I elevated this high at hubspot because I basically threatened to cancel. They said they're working on it this year, it's on the roadmap and have a dedicated PM to it... not sure the status though, currently. This really is a deal breaker and I will have to cancel after this year if its not fixed!
@PHolland I met with a PM in Dec. 2021 to discuss form resubscribes. When I checked on the status a couple months later, the person was no longer at HubSpot. We discussed adding a disclaimer under forms stating users who submit a form acknowledge they're opting back in to emails. Right now, I have separate branches of every workflow to hold people who are unsubscribed after submitting a form. We have hundreds of contacts on hold.
@CDay I am so curious about this branch logic... do you just bucket people as they unsubscribe then resubscribe? We currently have no way of knowing but my gut says I have missed thousands of contacts.
@PHolland After their form submission, we have an "if/then" branch checking if the contact is unsubscribed. If they are unsubscribed, the contact is delayed receiving what they requested until their property value ("subscribed") is changed. What I noticed was that even if they clicked the pop-up message under the form to resubscribe, our workflow would've already tried sending the email of whatever they requested before they had time to go into their email to resubscribe. This if/then branch gives them time.
For all other contacts who request something without clicking the pop-up message under the form, I now have proof that we aren't reaching people who clearly want something from us. If they don't click to resubscribe, I have it set to add them to a list after a certain amount of time.
A manual re-subscribe by an Admin is not a resolution to this 'idea'. The idea specifically states that we need an easier way for a Customer to do it on their own wihtout the manual intervention of an Admin. Other systems have an internal process that does allow the Customer to do it completely on their own. This is a huge gap in functionality.
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