A "non form" option in Lead Flows


I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
Dec 20, 2019

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

Jan 9, 2019

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

Re: A "non form" option in Lead Flows - changed to: Not Currently Planned
Jan 8, 2019

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

Status updated to: Idea Submitted
Sep 20, 2017

Status updated to: Needs Detail
Apr 4, 2017

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/245893/highlight/true#M27845

152 Replies
Participant | Platinum Partner

I have an urgent need for this. Does anyone have recommendations of tool that can do an on-site banner/pop-up that doesn't require a form?




@melissachowning  If you use a WordPress site, there are plug-ins that will do it. I'm sorry I don't know the names of any off the top of my head

Contributor | Platinum Partner

Yes I really need this option too.




When I started such request I thought I was the only one. Happy that HubSpot will bring it to reality. Thanks HubSpot

HubSpot Product Team

Hi there,

We're currently in the process of planning the work on this feature and would like to better understand the extact use cases and requirements for this. We'd love to hear your feedback and thoughts around it. Please DM me your details if you're interested in chatting to myself and the team about what you need from this feature - it would involve a quick, 30 min Zoom call with us. 


Would love to chat about the impact of this function. I'm in non-profit marketing and fundraising.  this is a critical piece for direct response fundraising and lead generation.



The hours to chat don't work out for me and our Director of Marketing.


Here are some things we want to see:


•Remove mandatory E-mail field on forms

•Pre-populate data that already exists on cookied contacts

•progressive options

• Increase maximum number of form items (more than 4)

•Option to have a single or two-part pop-up form, presently the minimum is 3

•Option to have click-through, rather than filling a form

•More styling options

•Increase/remove 1000 char limit on follow-up emails or use native email tool in hubspot to select a pre-drafted email template

•Improved styling/formatting for follow-up email (+ introduction of personalization tokens)

•A/B testing

•Folders for grouping different pop-ups

•Ability to integrate with campaigns


When I used the pop up form to collect an email, all I got was bot responses. Is there a way to avoid this?

I'd like to collect a mailing address so I can send them a catalog. Any helpful suggestions appreciated!


@DomRychlik wow honestly its taken 2 years to aklowledge this request? This is such a SIMPLE feature!!!

It really gives me next to no hope for recent ideas ive upvoted that are really basic features. 


Just like having your own lifecycle stages that can be used in contacts funnel reports

Just like having your own marketing emails used for confirmation and reminder emails for hubspot meetings.


These are basic things that all busineses would require! Frustrating!!

Participant | Platinum Partner

+1 we really need this. It's very easy to implement.


I may totally be mixing up the timelines, but wasn't this expected to be implemented by now? Didn't someone from HubSpot say that the update would be made by start of Q2?


Cheers .


Here it is - @DomRychlik what's the status of this development? 


Annotation 2019-04-09 175009.jpg




any update on the development of this feature?




Hi Dom,


When are you planning on introducing the new pop-up features?


We are 16 days into Q2 - clearly, the feature has not been updated... when do you plan to at least give us an update @DomRychlik ? 


We are 25 days into Q2 - clearly, the feature has not been updated... when do you plan to at least give us an update @DomRychlik ? 


@thisisdatis good on you for keeping hubspot honest. Especially for such a VERY simple feature to implement!!!!
I dont much hope for this or any other simple feature that should already be top of the agenda.


1/3rd of the way through Q2 - over a month late on delivery and not a peep out of @DomRychlik or anyone from HubSpot to explain **bleep** is happening with this. 


Give us something. Smiley Mad