A "non form" option in Lead Flows


I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
Apr 19, 2021

Hi Melissa, many thanks for this, I just sent you a DM.

Apr 19, 2021

Hello HubSpot Community,


I’m reaching out to you on this post again as we’re currently looking to build out this functionality beyond the simple solution that we put in place in 2020. I’d be really interested in hearing more about your use cases and generally finding out how you are currently using pop ups and CTAs, what’s working for you and what’s not working. Please DM me if you’re interested in sharing your feedback and jumping on a quick 30 min call with myself and the team.




Status updated to: Delivered
Jan 27, 2020

Hi all,


Just to update everyone on this thread. The basic solution that allows you to create a simple pop-up without a form is now available in all portals. In order to set it up, go to Forms--> Pop-up form --> Callout step. There, you can choose for the button to link to a page, file download, meeting link etc.

We are planning to start working on a dedicated feature for these pop-ups soon.


Kind regards,


Dec 20, 2019

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

Status updated to: In Beta
Sep 6, 2019

Sep 6, 2019

Hi all,


Again -- thank you so much for your patience with this feature. 


At last, it is now in Beta and if you are interested in participating, please fill out this form and we’ll be in touch with more details next week:




(Thanks to those who already filled in the form - we have your details and will be contatcing you with more details)

Aug 26, 2019

Hi everyone, thanks for all the feedback on this. 

I first want to apologise for the further delay in releasing this new feature. As previously mentioned there was some underlying work which needed to be resolved prior to this being built out. This went on for longer than anticipated and is the reason for this being pushed back beyond the original Q2 planned release date. 


I do want to stress that we do have this forefront of our mind on our roadmap and we are still working on this as a matter of priority. I completely understand the frustration with the delay on this but want to let everyone know that this is not being forgotten about and your feedback is very much heard by the forms team here. 


Our aim for this is to not deliver something underwhelming. We plan on delivering a more fleshed out feature set for pop-ups that’s more than just the current pop-up forms without a form. We have been working towards this but due to other underlying issues and the complexity of this we have missed our previously mentioned release date for this. 


In the meantime, we have started to work on a much quicker solution for customers who wish to simply have Pop-up forms without the forms as initially requested. We hope to have this as an intermediary beta feature within the next 2-4 weeks.


If you are interested in participating in a beta please fill out this form and we’ll be in touch with more details very shortly:




Again, my sincerest apologies for the delay on both our updates here and the release of this feature. Thank you all again for your patience on this and for continuing to help us build a better product. 




May 13, 2019

Hi HubSpot Community,

Thanks for your further thoughts and comments - I just wanted to say that we really do care about working on what our customers need the most and it's clear that this is really important to you all. I can assure you that we are actively working on this update and I'm sorry that it won't be available as early as I'd originally estimated. The reason for this is that we've had to focus on getting some of the underlying work right before being able to release this.  I'll update this thread again as soon as I have a more tangible timeline. 

May 9, 2019

Hi HubSpot Community,

Thank you for your continued feedback and apologies for not getting back to this post earlier. I appreciate you sharing your thoughts and I understand this is a request that many users would benefit from. The update that I have at the moment is that we’ve started working on this feature and are still planning to make it available to our customers this year, however at the moment we’re focusing on a few updates to our existing feature set that we need to complete first. While there isn’t a more specific timeline at this time, I will update this thread as soon as I have a more tangible timeline, or any updates at all.




Feb 12, 2019

Hi there,

We're currently in the process of planning the work on this feature and would like to better understand the extact use cases and requirements for this. We'd love to hear your feedback and thoughts around it. Please DM me your details if you're interested in chatting to myself and the team about what you need from this feature - it would involve a quick, 30 min Zoom call with us. 

Re: A "non form" option in Lead Flows - changed to: In Planning
Jan 15, 2019

Hi all, 

I'm Dom, PM on the Forms team. First off, my apologies for previously not giving this post the attention it needs. I'd like to confirm that having chatted extensively about this idea on the team we've now decided to add it to our roadmap. We’re going to start working on allowing our customers to set up a pop-up without a form shortly, and aiming to have this available for Q2.

Jan 9, 2019

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

Re: A "non form" option in Lead Flows - changed to: Not Currently Planned
Jan 8, 2019

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

Status updated to: Idea Submitted
Sep 20, 2017

Status updated to: Needs Detail
Apr 4, 2017

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/245893/highlight/true#M27845

155 Replies

This would be a great feature!


Would be great to have this option! 


This requirement has quite a long history in a lot of different idea posts. It may violate the basic philosophy of hubspot, but it is simply necessary. I would like to know what the status of this task is. Thanks. 


Yes! We need this too. Please make this possible, HubSpot!


I hope Hubspot implements a non-form lead flow soon. I thought it was possible since I came across a Hubspot blog post with a slide-in CTA that does exactly what I need: https://blog.hubspot.com/marketing/call-to-action-examples.




Please add this option to the pop up lead flow! We want to have the pop up, just like when collecting email addresses, but in this case to promt visitors to view (and hopefully buy) a related product. Instead of collecting info in a form, we just want the button to send them to a product page where they can read about it and add it to their cart.


Please add this!


Here here! Definitely need this. We create landing pages with progressive profiling, so I want a lead flow to be able to go to a URL/landing page instead of having the form embedded.


Given the number of requests, I do hope HubSpot will make it available very soon. It is frustrating not to have it. Thanks

Member | Platinum Partner

Yes we would really need this!


I need it too, but does Hubspot know or plan to do something about it ?

The first post was made in December 2016...


Must have!


YES. I want a pop-up- like the call out- that redirects to more information on the website. I can then put a form on that page. I want them to see the info and then make a choice to learn more/supply their email. It seems this would be easy to do if the call out box was a choice for us to set up- leave as an email or link to something else. PLEASE review and make this happen. Looks like it has been requested for nearly 2 years. 


YES. seems to be two threads requesting the same informtion. Both are nearly 2 years old and have nearly 60 comments each. How about some help with this, please, HubSpot?


@vishnu can you give us a status on this issue? Has it been resolved?


worlds leading marketing platform (without a CTA button popup) ... 😄


For those asking- this has not been resolved. I tried yesterday and instead of having a pop-up options I had to completely change my homepage and put a direction CTA in the middle of the page to direct visitors where I wanted them to go. When my event is over I'm going to have to change my homepage back to my old one. It would have been AMAZING had HubSpot fixed this. 


+1 This would be a really simple way to promote our webinar events across our docs pages. 


This would be a tremendous tool for non-profits as well. Having the ability to create a lead flow CTA without a form entry would greatly enhance our ability to know our donors better.


I'm also looking for this - a pop-ups that leads visitors to our event-page from our home-page - and not a sign-up form. 

Participant | Partner

This would be a very useful feature.