A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
Dec 20, 2019

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

Jan 9, 2019

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

changed to: Not Currently Planned
Jan 8, 2019

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

changed to: Idea Submitted
Sep 20, 2017

changed to: Needs Detail
Apr 4, 2017

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/245893/highlight/true#M27845

151 Replies
New Contributor

Wow, this ought to be such a core feature, I never would have dreamt we can't redirect to a page (or provide a URL for the button click). I was half way through implementing this, now I'm gacking with dismay.

Occasional Contributor

Agreed! I recently wanted to promote a survey link using the traffc we generate from our blog. The survey is anonymous, so no need to have anyone fill out a form. I just needed a link. Was bummed I couldn't accomplish this with hubspot.

New Contributor

I definitely need this feature that simply notifies visitors of something new and redirects them to either different site or page on your website. It's surprising that HubSpot doesn't already have this feature as they use this functionality for some of their announcements on their own website. 

Occasional Contributor

This would be an awesome feature. Even if it's through the lead flow area but just have a check box or something to not use a form but a CTA instead. 

Occasional Contributor

I am confused as to the link provided by Vishnu:



Isn't this just showing the existing Lead Flows? It still requires a form, which is what this Idea is asking to eliminate.

New Contributor | Gold Partner
New Contributor | Gold Partner

@graceafon it looks like this article has been updated to show a lead flow, it used to show a way to create a slide-in CTA in HubSpot with JavaScript. The interesting thing is I still got a slide-in CTA that was not a lead flow when I scrolled down the page. Not sure why HubSpot would have them on their site yet not add them to lead flows. This article does start to confuse things a bit now unless they are truly going to add CTAs to lead flows and not just forms.

Occasional Contributor

@trevorhatfield Thanks for explaining!


Another person got a cached page as a response here:




This being the old page with the instructions I presume were previously in the article linked.




Since it's entirely possible to do it, people have been requesting for it, and HubSpot does it themselves -- I really have no idea why they're not making this possible either Smiley Sad


I tried the code given in the old article but my footer html code is not working as expected, so I'm not sure if it still works! Fingers crossed that it will, after HubSpot support helps me out with those errors.

New Contributor

Would LOVE this feature, if it existed. So odd that HubSpot uses this capibility, but won't let us use it? I'm going to try the JavaScript code provided by @graceafon and hope it works!

New Contributor

Not only do I still want this feature, but I hope they update it for consent ASAP for GDPR, or this one is dead in the water...

Regular Contributor

 Yes - I'm having to do an annoying workaround where I capture just the email address before dumping the user on the landing page. It's silly. 

Regular Contributor
Regular Contributor

@vishnu the use case is on a CMS platform not just on COS. We use Wordpress and would like to have the capability for dynamic CTAs, plus you want the trackability of the interactions when the user converts on the landing page. 

Regular Visitor

Yes! A pop-up that's not form-based would be great! When can we expect something like this?

New Contributor

Definitely am all about this idea, +1! It'd be a great way to link to relavant content during a campaign on certain pages of our site without forcing the user to go through the extra form steps. 

New Contributor

Agreed! Having the option of adding a form or not would be awesome. I would love to use these as CTA reminders for a promotion that links to the promotion page. 

New Contributor

Can we add this already? It would literally be:


  • Making the required "Email" field optional
  • Choosing a URL for the form button text
  • Having the "Form" and "Thank you" views optional as well, since you will likely be redirected to another page anyway.

It sounds like you're losing business to competitors. We pay ALOT to have Hubspot as our CRM solution and this feature has been requested for 2 years now. Come on Hubspot.

New Contributor

I want this as well. Please, HubSpot!

New Contributor

Would also very much like this feature. Should be pretty straight forward really. Just remove the form.

New Contributor

I'm waiting for this functionality as well. HubSpot seems to already be using it so I'm not sure why this functionality cannot be added to the greater community. 

New Contributor

This would be a great feature. +1