A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
Dec 20, 2019

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

Jan 9, 2019

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

changed to: Not Currently Planned
Jan 8, 2019

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

changed to: Idea Submitted
Sep 20, 2017

changed to: Needs Detail
Apr 4, 2017

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/245893/highlight/true#M27845

151 Replies
Occasional Contributor

Any luck on making this change, Hubspot? Again with the radio silence...

Regular Contributor | Diamond Partner

Can you please give an update on the progress, HubSpot?

HubSpot Product Team

Hi HubSpot Community,

Thank you for your continued feedback and apologies for not getting back to this post earlier. I appreciate you sharing your thoughts and I understand this is a request that many users would benefit from. The update that I have at the moment is that we’ve started working on this feature and are still planning to make it available to our customers this year, however at the moment we’re focusing on a few updates to our existing feature set that we need to complete first. While there isn’t a more specific timeline at this time, I will update this thread as soon as I have a more tangible timeline, or any updates at all.




Regular Contributor

Thanks for the update @DomRychlik 

Occasional Contributor | Diamond Partner

Unfortunately, we started telling clients that HubSpot was estimated Q2 per the original note. 

Regular Contributor

It sounds like you are continuing to work on what you feel like rather than listening to your customers. Not sure why you would say it will be ready for Q2 when you seemingly haven't worked on it at all. If you didn't have any intention of having it ready for Q2 then some notice would have been nice. Instead you waited 4 months just to tell us that it's not ready yet, and you don't know when it will be ready.


149 upvotes and 125 replies, clearly this is something that you should be giving more attention.

Regular Contributor

@DomRychlik our organization, and I presume many others, have held off on making any significant changes to our existing layovers as a result of the promise that was made to us several months ago. We could have easily improved our systems by integrating something like SUMO in the interim, but you lead us to believe that a solution to this problem would have been in place 40 days ago. What's most frustrating is that you chose not to provide a single update in these 40 days, and it took a slew of messages for you to finally get back to us... only to let us know that this project is likely being shelved for an unforeseen amount of time. 


This update, while appreciated, is not satisfactory. Please circle back with the team and provide us with an actual date. 


Regular Contributor

to be honest I have sympathy for what @thisisdatis just said ... 

Occasional Contributor

Three cheers to @thisisdatis! I have managed without the pop up for me, a non-techincal single person shop, the options of intergrating other peices and doing some backend work is not easy. Having an easily usable feaure is important to me. I'm tired of neededing to change my homepage everytime I want to share a more current event happening with us. 



Occasional Contributor

@thisisdatis you hit the nail on the head! 


@DomRychlik this really isnt good enough. Everyone above has said all that needs to be said but i will add this; The most dissapointing part of this is that we arent asking for a brand new feature that needs to be developed, we are asking to include already existing feature as an option within another existing feature! Thats it! I myself have experience in such programming and development and this is less than a day of work for 1 developer to implement.


I can never grasp how companies fail to listen to actual client feedback and not implement it, especially after 2 and a half years!!!!!! I mean common!!!!

HubSpot Product Team

Hi HubSpot Community,

Thanks for your further thoughts and comments - I just wanted to say that we really do care about working on what our customers need the most and it's clear that this is really important to you all. I can assure you that we are actively working on this update and I'm sorry that it won't be available as early as I'd originally estimated. The reason for this is that we've had to focus on getting some of the underlying work right before being able to release this.  I'll update this thread again as soon as I have a more tangible timeline. 
HubSpot Employee

There seem to be a few modules like this within the HubSpot Module Marketplace. Would be worth checking out if people are still having issues of finding a solution.

Regular Contributor

@PatrickEng Hey - what do you mean by a few modules like this? Do you mind throwing up a link? 

HubSpot Employee

@thisisdatis Sure, here's one that I use a lot: https://marketplace.hubspot.com/products/directdevelopment1/announcement-bar-with-scheduling


Since the original poster wanted a leadflow, this might not fit perfectly since the linked module is just the bar at the top version (it doesn't have the left, right or middle popup designs). But if you want something simple, this could work pretty well.


Otherwise, just go to the HubSpot Marketplace and search around for something that works (there are a variety of popup, announcement, and promo modules that you can use).


Hope it helps!

Regular Contributor

So we're into Q3 now - still no update on when this function will get resolved (it was originally supposed to complete by early Q2 according to HubSpot) ... what's going on with this now? 



Regular Contributor

any updates @DomRychlik ?

Regular Contributor

Hi @DomRychlik 


Can you give us a status update with your progress?

New Contributor

@DomRychlik any updates to timing on this? Would love to put some live ASAP.

Occasional Contributor | Platinum Partner

@DomRychlik don't make me tweet Dharmesh and Brian again.

Regular Contributor


Still waiting for an update.