HubSpot Ideas


A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot Updates
April 19, 2021 07:13 AM

Hi Melissa, many thanks for this, I just sent you a DM.

April 19, 2021 05:23 AM

Hello HubSpot Community,


I’m reaching out to you on this post again as we’re currently looking to build out this functionality beyond the simple solution that we put in place in 2020. I’d be really interested in hearing more about your use cases and generally finding out how you are currently using pop ups and CTAs, what’s working for you and what’s not working. Please DM me if you’re interested in sharing your feedback and jumping on a quick 30 min call with myself and the team.




January 27, 2020 07:49 AM

Hi all,


Just to update everyone on this thread. The basic solution that allows you to create a simple pop-up without a form is now available in all portals. In order to set it up, go to Forms--> Pop-up form --> Callout step. There, you can choose for the button to link to a page, file download, meeting link etc.

We are planning to start working on a dedicated feature for these pop-ups soon.


Kind regards,


December 20, 2019 03:19 AM

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

In Beta
September 06, 2019 06:47 AM

September 06, 2019 06:46 AM

Hi all,


Again -- thank you so much for your patience with this feature. 


At last, it is now in Beta and if you are interested in participating, please fill out this form and we’ll be in touch with more details next week:


(Thanks to those who already filled in the form - we have your details and will be contatcing you with more details)

August 26, 2019 11:02 AM

Hi everyone, thanks for all the feedback on this. 

I first want to apologise for the further delay in releasing this new feature. As previously mentioned there was some underlying work which needed to be resolved prior to this being built out. This went on for longer than anticipated and is the reason for this being pushed back beyond the original Q2 planned release date. 


I do want to stress that we do have this forefront of our mind on our roadmap and we are still working on this as a matter of priority. I completely understand the frustration with the delay on this but want to let everyone know that this is not being forgotten about and your feedback is very much heard by the forms team here. 


Our aim for this is to not deliver something underwhelming. We plan on delivering a more fleshed out feature set for pop-ups that’s more than just the current pop-up forms without a form. We have been working towards this but due to other underlying issues and the complexity of this we have missed our previously mentioned release date for this. 


In the meantime, we have started to work on a much quicker solution for customers who wish to simply have Pop-up forms without the forms as initially requested. We hope to have this as an intermediary beta feature within the next 2-4 weeks.


If you are interested in participating in a beta please fill out this form and we’ll be in touch with more details very shortly:


Again, my sincerest apologies for the delay on both our updates here and the release of this feature. Thank you all again for your patience on this and for continuing to help us build a better product. 




May 13, 2019 05:25 AM

Hi HubSpot Community,

Thanks for your further thoughts and comments - I just wanted to say that we really do care about working on what our customers need the most and it's clear that this is really important to you all. I can assure you that we are actively working on this update and I'm sorry that it won't be available as early as I'd originally estimated. The reason for this is that we've had to focus on getting some of the underlying work right before being able to release this.  I'll update this thread again as soon as I have a more tangible timeline. 

May 09, 2019 10:22 AM

Hi HubSpot Community,

Thank you for your continued feedback and apologies for not getting back to this post earlier. I appreciate you sharing your thoughts and I understand this is a request that many users would benefit from. The update that I have at the moment is that we’ve started working on this feature and are still planning to make it available to our customers this year, however at the moment we’re focusing on a few updates to our existing feature set that we need to complete first. While there isn’t a more specific timeline at this time, I will update this thread as soon as I have a more tangible timeline, or any updates at all.




February 12, 2019 03:08 AM

Hi there,

We're currently in the process of planning the work on this feature and would like to better understand the extact use cases and requirements for this. We'd love to hear your feedback and thoughts around it. Please DM me your details if you're interested in chatting to myself and the team about what you need from this feature - it would involve a quick, 30 min Zoom call with us. 

Re: A "non form" option in Lead Flows - changed to: In Planning
January 15, 2019 08:05 AM

Hi all, 

I'm Dom, PM on the Forms team. First off, my apologies for previously not giving this post the attention it needs. I'd like to confirm that having chatted extensively about this idea on the team we've now decided to add it to our roadmap. We’re going to start working on allowing our customers to set up a pop-up without a form shortly, and aiming to have this available for Q2.

January 09, 2019 01:33 AM

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

Re: A "non form" option in Lead Flows - changed to: Not Currently Planned
January 08, 2019 03:19 AM

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

Idea Submitted
September 20, 2017 09:07 AM

Needs Detail
April 04, 2017 04:26 AM

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details:

156 Replies
Participant | Platinum Partner

I have an urgent need for this. Does anyone have recommendations of tool that can do an on-site banner/pop-up that doesn't require a form?




@melissachowning  If you use a WordPress site, there are plug-ins that will do it. I'm sorry I don't know the names of any off the top of my head

Contributor | Platinum Partner

Yes I really need this option too.




When I started such request I thought I was the only one. Happy that HubSpot will bring it to reality. Thanks HubSpot

HubSpot Product Team

Hi there,

We're currently in the process of planning the work on this feature and would like to better understand the extact use cases and requirements for this. We'd love to hear your feedback and thoughts around it. Please DM me your details if you're interested in chatting to myself and the team about what you need from this feature - it would involve a quick, 30 min Zoom call with us. 


Would love to chat about the impact of this function. I'm in non-profit marketing and fundraising.  this is a critical piece for direct response fundraising and lead generation.



The hours to chat don't work out for me and our Director of Marketing.


Here are some things we want to see:


•Remove mandatory E-mail field on forms

•Pre-populate data that already exists on cookied contacts

•progressive options

• Increase maximum number of form items (more than 4)

•Option to have a single or two-part pop-up form, presently the minimum is 3

•Option to have click-through, rather than filling a form

•More styling options

•Increase/remove 1000 char limit on follow-up emails or use native email tool in hubspot to select a pre-drafted email template

•Improved styling/formatting for follow-up email (+ introduction of personalization tokens)

•A/B testing

•Folders for grouping different pop-ups

•Ability to integrate with campaigns


When I used the pop up form to collect an email, all I got was bot responses. Is there a way to avoid this?

I'd like to collect a mailing address so I can send them a catalog. Any helpful suggestions appreciated!


@DomRychlik wow honestly its taken 2 years to aklowledge this request? This is such a SIMPLE feature!!!

It really gives me next to no hope for recent ideas ive upvoted that are really basic features. 


Just like having your own lifecycle stages that can be used in contacts funnel reports

Just like having your own marketing emails used for confirmation and reminder emails for hubspot meetings.


These are basic things that all busineses would require! Frustrating!!

Participant | Platinum Partner

+1 we really need this. It's very easy to implement.


I may totally be mixing up the timelines, but wasn't this expected to be implemented by now? Didn't someone from HubSpot say that the update would be made by start of Q2?


Cheers .


Here it is - @DomRychlik what's the status of this development? 


Annotation 2019-04-09 175009.jpg




any update on the development of this feature?




Hi Dom,


When are you planning on introducing the new pop-up features?


We are 16 days into Q2 - clearly, the feature has not been updated... when do you plan to at least give us an update @DomRychlik ? 


We are 25 days into Q2 - clearly, the feature has not been updated... when do you plan to at least give us an update @DomRychlik ? 


@thisisdatis good on you for keeping hubspot honest. Especially for such a VERY simple feature to implement!!!!
I dont much hope for this or any other simple feature that should already be top of the agenda.


1/3rd of the way through Q2 - over a month late on delivery and not a peep out of @DomRychlik or anyone from HubSpot to explain **bleep** is happening with this. 


Give us something. Smiley Mad