A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
Dec 20, 2019

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

Jan 9, 2019

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

changed to: Not Currently Planned
Jan 8, 2019

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

changed to: Idea Submitted
Sep 20, 2017

changed to: Needs Detail
Apr 4, 2017

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/245893/highlight/true#M27845

151 Replies
Occasional Contributor

Please make this happen!

New Contributor | Diamond Partner

If HubSpot could make this feature available, it would be GREAT!

Occasional Contributor | Diamond Partner

Agreed. This would be a great feature. 

HubSpot Employee

I have a customer looking for this functionality as well - we see it on our own pages, here https://blog.hubspot.com/marketing/how-to-add-a-slide-in-call-to-action-to-your-blog-posts


I can see where it would be helpful if you're looking to lead a visitor to another page to give them more information, and you don't need to capture them at the lead flow point. Searching internally this seems to be highly requested. 

Occasional Contributor

@mmcdonough - thank you for your reply.  I've read the linked article several times.


Several HubSpot team members have posted that link in response to people requesting a form-less lead flow option.  Yes, I can see HubSpot has created a nice slide-in to direct people to a landing page.   Now, when will HubSpot give us the capacity to do exactly as this slide-in does?

Screen Shot 2018-12-03 at 2.04.33 PM.png


We're already a paying customer. Yet when I create a CTA, the email form is required.   We don't want to force our visitors to enter their email address.  We want to direct visitors to a landing page from the lead-flow pop-up or slide-in.   


What am I missing here?



Regular Contributor

Please make this a feature. It would be great to publicize important announcements (e.g., check out our new products and services; or hey, we acquired a company and it's kind of a big deal, read about it here) without having to require an email address. I simply want to direct them to another page. From what I understand, the CTA does not cut it in this case. 

Regular Contributor

Please develop the lead flows further. Things I'd like to see:


  • More styling options
  • Increase/remove 1000 char limit on follow-up emails
  • Remove mandatory E-mail field
  • Increase maximum number of form items (more than 4)
Occasional Contributor | Diamond Partner

The form needs to be optional! Any update when/if this functionality will be added?

New Contributor

So Hubspot changed the name to "pop up forms" but didn't have one product update besides the name? This would have been a great feature to add, doesn't seem too difficult, just make it so there's no required field to enter!

Regular Contributor

The original post was made 2 years ago, and there are a ton of upvotes, are you going to introduce this at some point? It would be very useful.

updated to: Not Currently Planned
HubSpot Product Team
HubSpot Product Team

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

New Contributor

This is a little absurd. For two years customers have been requesting this simple pop-up, something HubSpot uses on its own website. HubSpot's response? "Nope!"  What is the reasoning in that? At this point no one cares what it's called; we just want the feature.

Occasional Contributor | Diamond Partner

Bummer of a response. There's clearly the demand for this feature and yet it's not being addressed?

New Contributor

This is ridiculous. You already have the product built, just make it a little more flexible.

Occasional Contributor

Dear Hubspot- this response to this request is extremely dissapointing. Popups are part of nearly every big website- no matter if it is a merchant site or informationational site. I ask that you please review this thread of requests and upvotes and see that this is a feature your users are asking for to be more productive and effective in what they do every day. I don't see how the "change" of renaming a form has any true effect on us, the user. The pain that is being felt by those of us who want to promote products with a popup is there. Please create this feature. 

Occasional Contributor | Platinum Partner

That response is utterly ridiculous. What happened to keeping customers happy a la flywheel? You have 8 pages of customers BEGGING for this feature, perhaps you should try some customer delight for a change, HubSpot. 

Occasional Contributor

I don't need to add more to the disappointment voiced here other than to say that I mostly agree with it.


This should be a feature. I would be very surprised if most HubSpot employees today weren't on a news or product site they liked where a pop-up opens (from the middle, bottom, or top, etc.) to alert them to some news or a sale etc., and they simply closed it and moved on or clicked a CTA to access the sale.


I was buying plane tickets last night and this exact thing happened to me and I immediately thought it would be good for HubSpot to have.


My idea for the fact that there are "currently have no plans to implement this" would be that perhaps there should be.

New Contributor | Diamond Partner

I second these comments! 

Regular Contributor

Well in that case, we've recently renamed "Pop-Up forms" to "User Interest Notification" as part of a greater unification of our website experience. We're focusing on website traffic control and flow within our website with our current roadmap. As the "user interest notification" option doesn't fit into the "Pop-Up Form" tool, we will not have any current plans to use Hubspot's "Pop Up Forms" tool until it better suits our needs. 

New Contributor

I don't understand what is the problem of making it available to us.

It's not a complicated coding problem so why not giving to your clients something they want?

What's the point?