A "non form" option in Lead Flows


I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
Dec 20, 2019

Hi all, Tom here from the forms team. I just wanted to give everyone insight into what they will see when they are ungated for this as it may be easy to miss. 


When creating a pop-up form, on the "callout" page you will see a new option at the bottom. In here you can select what the form button should link to. If you select any option other than "Form Step" the form options will be disabled and you will be able to directly link the button to your chosen link:





I would also like to note that we do have to manually ungate customers for this feature. We do this very frequently but please do allow some time to see this feature in your portal. You will not see this immediately and may take up to a week for us to ungate everyone. With the holiday period upon us this will take a longer period of time so please allow for this after submitting the form.

Hope this helps! Thanks everyone for all the feedback! 

Jan 9, 2019

Hi everyone, thanks for all the feedback on this! I want to say we are in absolutely no way dismissing this or the demand for this. Obviously our users are the most important aspect considered when updating our software so your feedback is always taken on board and the most important consideration made to any product updates. 


I want to stress that this is "currently not planned" and in no way a "won't do". We are leaning in to unifying forms experiences across the tools and improving conversion optimisation options on our current roadmap. This request will stay on our radar and is definitely something we are still considering. Where this tool lives and how this functionality will live within HubSpot is something that is currently is discussion, but for the moment this update to the pop-up forms is not currently in planning. This will stay opened to upvote and comment on as monitoring the demand for this is important to us and we will post here if we have any further updates to this and if we begin planning stages on a tool to provide a pop-up CTA only modal.  

Re: A "non form" option in Lead Flows - changed to: Not Currently Planned
Jan 8, 2019

We've recently renamed Lead Flows to "Pop-Up forms" as part of a greater unification of HubSpot's forms tools. We're focusing on form and optimisation features for this tool with our current roadmap. As a "Non-Form" option wouldn't fit into a "Pop-Up Form" tool, we do not have any current plans to allow the removal of forms from this. We may explore a feature like this within another tool in the future but currently have no plans to implement this. 

Status updated to: Idea Submitted
Sep 20, 2017

Status updated to: Needs Detail
Apr 4, 2017

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/245893/highlight/true#M27845

152 Replies

I have the same issue and would really love to have a solution

Status updated to: Needs Detail
HubSpot Product Team

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details: https://community.hubspot.com/t5/HubSpot-Ideas/A-quot-non-form-quot-option-in-Lead-Flows/idc-p/24589...


@vishnu I would like for instance to have the slide but be able to redirect visitors directly to my subscription page where they can fill in more details other than simply the email address. I have noted in fact that using the Lead Flow allows me just to ask email, name, surname but not to add more questions (job, company size and the like). So I thought that something like the following could be more effective:

1. the slide appears with a question like 'Do you wish to subscribe to our Blog';

2. by clicking on it the visitor is automatically redirected to my subscription page without the need to insert firstly their email address.


The reason is as follows: what I have done so far is that the visitor inserts their email address and the thank you message says "Confirm your subscription" which is an hyperlink to my subscription page, but I have noted that several visitors do not click on 'Confirm your subscription'.


Any suggestion?

Contributor | Diamond Partner

I agree this would be a valuable additional feature for lead flows, and actually something which HubSpot seem to already use?


Essentially, a lead flow but when they click on the button instead of a form appearing, they are redirected to another page. I think this could be great for helping to influence the movement of traffic throughout a site.


Example - if someone has spent some time reading a product page, a lead flow which directs them to a relevant blog that gives some more indepth detail?


This would be a helpful feature for us as well to help promote content from certain highly traveled pages (ie, home page). You don't always want to gate everything but still wish to promote it.


+1, this would be very helpful.


Yes! This is something I'm hoping for.


I agree with Babel_Gem, "when they click on the button instead of a form appearing, they are redirected to another page."


@Babel_Gem, I agree. 

Instead of having to code within the home page, would love to be able to redirect prospects to different pages with the lead flows. Having the form fill be optional would also be good. 





I really need this too.


Seems very similar to https://community.hubspot.com/t5/HubSpot-Ideas/Lead-Flows-redirect/idc-p/22136#M4235 which I've also upvoted. Maybe votes for these need to be combined.


Yes, I am also looking for this! I would like the option to promote trade shows/events with a notification bar. I don't need to capture their information at this point — I just want to redirect people to our events page.

Status updated to: Idea Submitted
HubSpot Product Team

This would be very, very useful to me. Essentially a static image / link pop up that can link through to any page of my choosing. 


Should be easy to create? Since the existing lead flow functionality is way more complicated? 


Lead flows would be so much better if they didn't require a form. It's redundant when half of the time I just want to use them as a popup CTA that redirects to a content offer. I don't want to make people fill out a form twice. 


Agreed. We have a GoToWebinar integration on our webinar forms that I need in order to collect the registrants info and send the follow-ups through GoToWebinar. This works great on normal forms but it doesn't work at all on lead flow forms. Ideally, we'd just want to display a link on the lead flow to the webinar landing page so GoToWebinar isn't affected. 


This article is very confusing. I thought slide-ins could be accomplished with CTAs, but apparently they're just lead flows? https://blog.hubspot.com/marketing/how-to-add-a-slide-in-call-to-action-to-your-blog-posts


 Yes, same here to pretty much everything said above. This feature would be incredibly useful. Sometimes you don't want to gate everything.


Would be really great to have this and not have to use other opt-in tools!


@Hubspot  where are we with this idea / issue?


We are using hubspot on our company website and I regualrly need to create popups or slide ins with a nice image, some info and a CTA which will take users to another page on my site.  This is to push users to certain pages on our site.


Currently I am having to create a custom popup on our site and put a hubspot CTA inside that popup... which is resource intensive.. especially when I see how much money we are paying for your service.


A clear and easy way of creating these popups without the need for adding a form, like in the leadflow section please!

Participant | Gold Partner

This would be similar to what Unbounce has recently added called Popups and Sticky Bars.




Same concept and the use case is obviously there for many people. Seems like a no brainer and relatively simple addition to the lead flows that already exist. Just no form option.


It would also be nice to have sticky header and footer bars as an option.

Member | Gold Partner

Looking for this as well. That would be great to promote a form without email to do survey for example. Or simply link the CTA to another page.