A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

HubSpot updates
146 Replies
melissachowning New Contributor | Platinum Partner
New Contributor | Platinum Partner

I have an urgent need for this. Does anyone have recommendations of tool that can do an on-site banner/pop-up that doesn't require a form?

Regular Contributor


New Contributor

@melissachowning  If you use a WordPress site, there are plug-ins that will do it. I'm sorry I don't know the names of any off the top of my head

Regular Contributor

Yes I really need this option too.

Occasional Contributor


Regular Contributor

When I started such request I thought I was the only one. Happy that HubSpot will bring it to reality. Thanks HubSpot

HubSpot Product Team
HubSpot Product Team

Hi there,

We're currently in the process of planning the work on this feature and would like to better understand the extact use cases and requirements for this. We'd love to hear your feedback and thoughts around it. Please DM me your details if you're interested in chatting to myself and the team about what you need from this feature - it would involve a quick, 30 min Zoom call with us. 

Occasional Contributor

Would love to chat about the impact of this function. I'm in non-profit marketing and fundraising.  this is a critical piece for direct response fundraising and lead generation.

Occasional Contributor


The hours to chat don't work out for me and our Director of Marketing.


Here are some things we want to see:


•Remove mandatory E-mail field on forms

•Pre-populate data that already exists on cookied contacts

•progressive options

• Increase maximum number of form items (more than 4)

•Option to have a single or two-part pop-up form, presently the minimum is 3

•Option to have click-through, rather than filling a form

•More styling options

•Increase/remove 1000 char limit on follow-up emails or use native email tool in hubspot to select a pre-drafted email template

•Improved styling/formatting for follow-up email (+ introduction of personalization tokens)

•A/B testing

•Folders for grouping different pop-ups

•Ability to integrate with campaigns

New Contributor

When I used the pop up form to collect an email, all I got was bot responses. Is there a way to avoid this?

I'd like to collect a mailing address so I can send them a catalog. Any helpful suggestions appreciated!