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A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

135 Replies
Occasional Contributor

Please make this happen!

New Contributor

If HubSpot could make this feature available, it would be GREAT!

melissachowning New Contributor | Platinum Partner
New Contributor | Platinum Partner

Agreed. This would be a great feature. 

HubSpot Employee
HubSpot Employee

I have a customer looking for this functionality as well - we see it on our own pages, here https://blog.hubspot.com/marketing/how-to-add-a-slide-in-call-to-action-to-your-blog-posts


I can see where it would be helpful if you're looking to lead a visitor to another page to give them more information, and you don't need to capture them at the lead flow point. Searching internally this seems to be highly requested. 

Occasional Contributor

@mmcdonough - thank you for your reply.  I've read the linked article several times.


Several HubSpot team members have posted that link in response to people requesting a form-less lead flow option.  Yes, I can see HubSpot has created a nice slide-in to direct people to a landing page.   Now, when will HubSpot give us the capacity to do exactly as this slide-in does?

Screen Shot 2018-12-03 at 2.04.33 PM.png


We're already a paying customer. Yet when I create a CTA, the email form is required.   We don't want to force our visitors to enter their email address.  We want to direct visitors to a landing page from the lead-flow pop-up or slide-in.   


What am I missing here?



Regular Contributor

Please make this a feature. It would be great to publicize important announcements (e.g., check out our new products and services; or hey, we acquired a company and it's kind of a big deal, read about it here) without having to require an email address. I simply want to direct them to another page. From what I understand, the CTA does not cut it in this case. 

Occasional Contributor

Please develop the lead flows further. Things I'd like to see:


  • More styling options
  • Increase/remove 1000 char limit on follow-up emails
  • Remove mandatory E-mail field
  • Increase maximum number of form items (more than 4)
Regular Contributor

The form needs to be optional! Any update when/if this functionality will be added?

New Contributor

So Hubspot changed the name to "pop up forms" but didn't have one product update besides the name? This would have been a great feature to add, doesn't seem too difficult, just make it so there's no required field to enter!

Occasional Contributor

The original post was made 2 years ago, and there are a ton of upvotes, are you going to introduce this at some point? It would be very useful.