HubSpot Ideas


A "non form" option in Lead Flows

I would like to add a Lead Flow to my page, but don't want to have my visitors fill in their email addresses. Can you make this optional (even recommended) instead or required?

158 Replies

I have the same issue and would really love to have a solution

HubSpot Product Team

@Roeleke, thanks for the feedback and the idea! Can I ask the use case for the above request? From what I understand, if the Form aspect is removed, you basically have a CTA. You can create a slide in CTA for your COS pages using some of your resources here.


UPDATE: The product manager of this team has posted an update to this feature request, click here for details:


@vishnu I would like for instance to have the slide but be able to redirect visitors directly to my subscription page where they can fill in more details other than simply the email address. I have noted in fact that using the Lead Flow allows me just to ask email, name, surname but not to add more questions (job, company size and the like). So I thought that something like the following could be more effective:

1. the slide appears with a question like 'Do you wish to subscribe to our Blog';

2. by clicking on it the visitor is automatically redirected to my subscription page without the need to insert firstly their email address.


The reason is as follows: what I have done so far is that the visitor inserts their email address and the thank you message says "Confirm your subscription" which is an hyperlink to my subscription page, but I have noted that several visitors do not click on 'Confirm your subscription'.


Any suggestion?

Contributor | Elite Partner

I agree this would be a valuable additional feature for lead flows, and actually something which HubSpot seem to already use?


Essentially, a lead flow but when they click on the button instead of a form appearing, they are redirected to another page. I think this could be great for helping to influence the movement of traffic throughout a site.


Example - if someone has spent some time reading a product page, a lead flow which directs them to a relevant blog that gives some more indepth detail?


This would be a helpful feature for us as well to help promote content from certain highly traveled pages (ie, home page). You don't always want to gate everything but still wish to promote it.


+1, this would be very helpful.


Yes! This is something I'm hoping for.


I agree with Babel_Gem, "when they click on the button instead of a form appearing, they are redirected to another page."


@Babel_Gem, I agree. 

Instead of having to code within the home page, would love to be able to redirect prospects to different pages with the lead flows. Having the form fill be optional would also be good. 





I really need this too.


Seems very similar to which I've also upvoted. Maybe votes for these need to be combined.


Yes, I am also looking for this! I would like the option to promote trade shows/events with a notification bar. I don't need to capture their information at this point — I just want to redirect people to our events page.

HubSpot Product Team

This would be very, very useful to me. Essentially a static image / link pop up that can link through to any page of my choosing. 


Should be easy to create? Since the existing lead flow functionality is way more complicated? 


Lead flows would be so much better if they didn't require a form. It's redundant when half of the time I just want to use them as a popup CTA that redirects to a content offer. I don't want to make people fill out a form twice. 


Agreed. We have a GoToWebinar integration on our webinar forms that I need in order to collect the registrants info and send the follow-ups through GoToWebinar. This works great on normal forms but it doesn't work at all on lead flow forms. Ideally, we'd just want to display a link on the lead flow to the webinar landing page so GoToWebinar isn't affected. 


This article is very confusing. I thought slide-ins could be accomplished with CTAs, but apparently they're just lead flows?


 Yes, same here to pretty much everything said above. This feature would be incredibly useful. Sometimes you don't want to gate everything.


Would be really great to have this and not have to use other opt-in tools!


@Hubspot  where are we with this idea / issue?


We are using hubspot on our company website and I regualrly need to create popups or slide ins with a nice image, some info and a CTA which will take users to another page on my site.  This is to push users to certain pages on our site.


Currently I am having to create a custom popup on our site and put a hubspot CTA inside that popup... which is resource intensive.. especially when I see how much money we are paying for your service.


A clear and easy way of creating these popups without the need for adding a form, like in the leadflow section please!

Participant | Diamond Partner

This would be similar to what Unbounce has recently added called Popups and Sticky Bars.


Same concept and the use case is obviously there for many people. Seems like a no brainer and relatively simple addition to the lead flows that already exist. Just no form option.


It would also be nice to have sticky header and footer bars as an option.


Looking for this as well. That would be great to promote a form without email to do survey for example. Or simply link the CTA to another page.