A new tasks app for marketers

[JoeMayall]

A new public beta.

We're launching a brand new tasks app for marketing teams, built right on top of the sales tasks standards meaning feature parity, UX consistency and overall just good old fashioned alignment.

Marketing teams are juggling a lot of different priorities, a lot of which will often revolve around an upcoming campaign. Having a place inside HubSpot where they can record the work that needs to get done, and connect it with the assets they're building and campaigns they're launching provides a shared space to align on priorities and track progress.

Marketing teams often go without any shared work management tools for a long time, often waiting until it becomes a huge problem before seeking out a solution like Asana, Monday.com or JIRA. Our research shows that a lot of SMB marketing teams are missing a solution today, and are looking for a lightweight and deeply embedded tasks experience that they can take with them as they navigate around HubSpot. That's exactly what we're building. A tasks app built for marketers, with their needs in mind, rather than a generic tasks app they need to customize and configure to make work.

The new Marketing Tasks app is available to all Marketing Hub Professional and Enterprise customers.

[JoeMayall]

@Anonymous over time it will replace HubSpot Projects and will be more deeply integrated into the Marketing Platform but for now it's in addition. Interested in how you're using Projects today in relation to Marketing, do you create a new project for a marketing campaign or something different? 

@EmilyFriedrichs no worries! Today, the Marketing Tasks app is much simpler than what you can do with Asana. We believe that the two can work together. Marketing Campaigns can be created in HubSpot, and all the individual tasks related to the campaign can be reflected there, like drafting up a blog post, creating a banner for an email, etc and the overall progress of the campaign can be reflected in an Asana project. If your whole company work out of Asana too for non-marketing related work, then that wouldn't be a great fit for Marketing Tasks.

Hope this helps! 

[MissTipsi]

@JoeMayall how do we get access to this? Thanks.

[JoeMayall]

Hi @MissTipsi !

The best way would be to contact your HubSpot point of contact, whether that's a CSM, sales rep, or HubSpot Support.

Best!

Joe

[Anonymous]

Is this replacing HubSpot Projects, or in addition?

[EmilyFriedrichs]

We literally adopted Asana last week. Oh well

[Shay]

@Anonymous over time it will replace HubSpot Projects and will be more deeply integrated into the Marketing Platform but for now it's in addition. Interested in how you're using Projects today in relation to Marketing, do you create a new project for a marketing campaign or something different? 

@EmilyFriedrichs no worries! Today, the Marketing Tasks app is much simpler than what you can do with Asana. We believe that the two can work together. Marketing Campaigns can be created in HubSpot, and all the individual tasks related to the campaign can be reflected there, like drafting up a blog post, creating a banner for an email, etc and the overall progress of the campaign can be reflected in an Asana project. If your whole company work out of Asana too for non-marketing related work, then that wouldn't be a great fit for Marketing Tasks.

Hope this helps! 

[Anonymous]

@Shay  When we first implemented HubSpot in 2016, we used Projects to track just about everything because it had really easy to use reminders and we could also set reminders for things that needed to happen quarterly or annually without tying up our outlook calendars. I don't remember when the templated Projects started, but we tried a few of those out. Currently our team is using Asana, but we have a need for marketing to have easy access to tasks within HubSpot and like the direction things are headed with the centralized tasks location.