HubSpot Ideas

KPruett

A/B test - automatically select the winning email as the fallback email

The fallback email for A/B test emails must be manually selected. The only time the fallback email is selected automatically is if the results of the test are inconclusive after the test duration - HubSpot will automatically fall back to sending Variation A to the remaining recipients. It would be great if we had the option for the winning version to automatically be selected as the fallback email, instead of it automatically defaulting to Variation A. 

1 Reply
SVoon
Participant

Would like to have the options to automatically falls back to winning version in email A/B test campaign.