HubSpot Ideas


A/B Testing for Lead Flows

Migrated from legacy feedback forum with 12 votes.


It would be awesome if you could A/B test lead flows.

For example, I would like to have two forms alternate appearing on my blog pages. One for subscribing to our updates and another single radio-select survey question, alternating 50/50 to see which receives more engagement/conversions.

4 Replies

We also miss this functionality


Yes A/B testing on lead flows when rule is: Website URL is all pages.


It would be great to be able to show 50% of visitors one type (e.g. pop-up box with exit intent) and 50% to see slide-in box right (on 50% page scroll)


YESSS!! For messaging, colors and goal variants!

HubSpot Alumni

Hi HubSpot Community,


My name is Joe, I'm the Ideas Forum Manager. I've been in contact with the HubSpot product team about this Idea, and I wanted to provide a quick update.


We appreciate all the feedback you’ve shared here to help our team evaluate this feature request. However, at this time, this functionality is not something our team is planning to build into HubSpot. This is certainly subject to change in the future, so feel free to leave feedback if you'd like. We'll update this thread if our plans change.

Ideas Forum Manager