HubSpot Ideas

Shay

A/B Testing Forms

Migrated from legacy feedback forum with 39 votes.

 

There currently isn't a way to A/B test forms. I'm assuming other users out there would be interested in A/B testing whether or not certain fields create higher form submission drop off than others.

HubSpot Updates
February 11, 2022 05:02 AM

@Esthervand 

To add more clarity here - we did not complete the development of the Forms A/B  testing feature and it was never in the beta testing stage. We had to drop this before the development was fully done to address other priorities. I hope that clarifies.

 

Thank you!

 

Regards,

Sabari Ram 

Senior PM, Forms & Feedback Surveys

February 11, 2022 03:21 AM

@PaddyBlocks  Thank you for your inputs. Yes, we would definitely like to revisit building Forms A/B testing feature later. We are not actively pursuing it now in order to focus on other feature improvements.

 

Regards,
Sabari Ram

Senior PM, Forms & Feedback Surveys

Not Currently Planned
February 11, 2022 02:42 AM

Hi Everyone, 

 

Forms A/B testing is not being built at the moment and the beta mentioned in the above thread is not active.

This is not to say that this idea will never be developed, just that there are no plans to do so at this time.

 

We will consider this feature in the future. Thank you!

 

Regards,

Sabari Ram,

Senior PM, Forms & Feedback Surveys

85 Replies
ClariceGr
Member

+1 from me. It's crazy that this isn't possible yet. 

leahk
Member

+1! 

connietam
Member

Pretty much everything in this forum explains why this feature would be really helpful!

AnnafromVoltera
Member

+1! 

danpilat
Participant

+1

danpilat
Participant

really? how is this not possible ?

Hawk-Steve
Top Contributor

Good idea, +1 from me.

 

Use case: Embedded Hubspot forms in wordpress/drupal/ee/etc can't be A/B tested. Having this feature will allow AB testing to be performed at form level, not WP/LP level.

gravity_js
Participant

+1 to this. We don't use the landing pages as much as we use forms. The ability to a/b test them is high on the list.

koivuniemi
Member | Partner

Yes, please! This would be super. 

AllisonBromwell
Member

Another vote for this.  I'm not sure why HubSpot wouldn't want to add this based on the feedback they are hearing from their users.

ctgrev1
Participant

This would be super helpful!

DomRychlik
HubSpot Employee

Hi everyone, 

 

Just to let you know our team is currently working on this feature. Please DM me if you're interested in joining a Beta when it's ready. 

 

Thanks,

Dom

PM Forms 

KiwiJen83
Member | Platinum Partner

I'd love to join the beta…really wishing I could A/B test a pop-up form today!

scotthaney
Member

Hi DomRychlik thats grat to hear, can you please put me on the list to join beta? I'd definitely love to have the ability to A/B test the pop up form/ slide in forms / regular forms - thanks!

rlevesque
Member

Me too. This is a must-have!

JoeMayall
HubSpot Alumni

Hi HubSpot Community,

 

My name is Joe, I'm the Ideas Forum Manager. I just wanted to thank you for your thoughtful comments on this post. Your feedback really helps us build a better product.

 

I think this a great Idea! I'm happy to say we are currently reviewing this request and its feasibility. At this time I don’t have any details around timing or delivery, but all updates will be relayed on this thread.

 

I am changing the status of this idea to Being Reviewed as our team scopes out this work.


Best,
Joe

gemini87
Participant

A/B Testing forms would be great to see what contacts will fill out and respond to better.

brandy1
Member

This would be a really helpful tool!

Paul320
Participant | Diamond Partner

+ 1. It's crazy that this hasn't been addressed already. The original post is from 2017!

ChandlerHooton
Participant

Would love to be added to the beta for this!