HubSpot Ideas


A/B Testing Forms

Migrated from legacy feedback forum with 39 votes.


There currently isn't a way to A/B test forms. I'm assuming other users out there would be interested in A/B testing whether or not certain fields create higher form submission drop off than others.

Actualizaciones de HubSpot
February 11, 2022 05:02 AM


To add more clarity here - we did not complete the development of the Forms A/B  testing feature and it was never in the beta testing stage. We had to drop this before the development was fully done to address other priorities. I hope that clarifies.


Thank you!



Sabari Ram 

Senior PM, Forms & Feedback Surveys

February 11, 2022 03:21 AM

@PaddyBlocks  Thank you for your inputs. Yes, we would definitely like to revisit building Forms A/B testing feature later. We are not actively pursuing it now in order to focus on other feature improvements.


Sabari Ram

Senior PM, Forms & Feedback Surveys

Estado actualizado a: Not Currently Planned
February 11, 2022 02:42 AM

Hi Everyone, 


Forms A/B testing is not being built at the moment and the beta mentioned in the above thread is not active.

This is not to say that this idea will never be developed, just that there are no plans to do so at this time.


We will consider this feature in the future. Thank you!



Sabari Ram,

Senior PM, Forms & Feedback Surveys

April 23, 2021 05:48 AM

Hi Community, taggin the new PM for Forms and Feedback @SabariRam here for some more details

Estado actualizado a: In Planning
March 09, 2020 08:07 AM

Hi everyone, 


Just to let you know our team is currently working on this feature. Please DM me if you're interested in joining a Beta when it's ready. 




PM Forms 

93 Comentarios
HubSpot Employee

Writing in on behalf of a customer, this would be great to see for meeting booking pages as well 🙂 


Would love to see this idea implemented! Like many people we have our forms on our site separated from Hubspot, so it would be great to be able to compare them!


This would be great to have for embedded forms. Right now, there's not really an option to test forms unless you use Hubspot for your website/landing pages as well. 




Super disappointing to not see any more progress or interest on this! This would be so super duper useful for popup and slide in forms especially!! 


Giving this topic a +1 as well. We are using a few embedded forms on our site and would love to have the opportunity to test different fields via an A/B test. 


+1 here

Colaborador líder

It is not feasible or efficient to test pop-up and drop down forms by going through landing pages. I have the pop up on 100's of pages. Please, address A/B testing, so I can drop in text variants and get some data to improve conversion. 

Colaborador líder

We'd really like a way to a/B Test just the copy for the dropdown popup forms. 


This functionality would be next-level... and significantly reduce the amount of work for marketing team has to do to increase conversions. 


How are we supposed to grow our business if we can't optimize lead forms! Please please prioitize this.. Looks like it's been on the roadmap for 5 years 


+1 here also. This would be very handy. We use embedded HS forms on another platform and landing pages arent viable.


Having to set up a landing page A/B test when we only want to test if a form field should be required is overkill. It would be awesome to be able to set A/B options of form fields and be able to compare the conversion rates.






Yes A/B form would be really great, we don't have time to set up a landing page for a form.