HubSpot Ideas


A/B Testing Forms

Migrated from legacy feedback forum with 39 votes.


There currently isn't a way to A/B test forms. I'm assuming other users out there would be interested in A/B testing whether or not certain fields create higher form submission drop off than others.

February 11, 2022 05:02 AM


To add more clarity here - we did not complete the development of the Forms A/B  testing feature and it was never in the beta testing stage. We had to drop this before the development was fully done to address other priorities. I hope that clarifies.


Thank you!



Sabari Ram 

Senior PM, Forms & Feedback Surveys

February 11, 2022 03:21 AM

@PaddyBlocks  Thank you for your inputs. Yes, we would definitely like to revisit building Forms A/B testing feature later. We are not actively pursuing it now in order to focus on other feature improvements.


Sabari Ram

Senior PM, Forms & Feedback Surveys

ステータスに更新: Not Currently Planned
February 11, 2022 02:42 AM

Hi Everyone, 


Forms A/B testing is not being built at the moment and the beta mentioned in the above thread is not active.

This is not to say that this idea will never be developed, just that there are no plans to do so at this time.


We will consider this feature in the future. Thank you!



Sabari Ram,

Senior PM, Forms & Feedback Surveys

April 23, 2021 05:48 AM

Hi Community, taggin the new PM for Forms and Feedback @SabariRam here for some more details

ステータスに更新: In Planning
March 09, 2020 08:07 AM

Hi everyone, 


Just to let you know our team is currently working on this feature. Please DM me if you're interested in joining a Beta when it's ready. 




PM Forms 


This would be really useful for us as well. 

参加者 | Platinum Partner

Yes, we absolutely need this feature. Hope this is on the list!


I would like this feature too!


Yess! We would love to have the ability to A/B test lead flow pop-ups! 


Requesting this feature, too


Yes please! Surprised and a little bummed this thread goes back 18 months.


I'm perplexed as to why this wasn't implemented from day 1 of the Lead Flow tool. That's arguably the single most relevant element in the entire HubSpot platform where A/B testing should be implemented. I'd like to test different offers against each other, different copy, different pop-up methods...all in pursuit of capturing more genuinely qualified leads.


Yes, I'm also looking for this feature. 

I would like to split-test on image/text/form length/pages it's on etc. 

Please make this feature



I need this feature too. Absolutely necessary!


+1 for this feature. 

Reached this discussion and found that it is still not possible to A/B test a leadflow, now pop-up forms.

It's another huge plus for the A/B testing capabilities of Hubspot, when this is implemented.


+1, this is a MUST for any serious marketer, and Hubspot knows it. A/B testing should be immediately available for any conversion tool (ctas, emails, workflows, leadflows...)


Agreed. We definitely need to be able to do A/B testing with the lead flow pop ups similar to the emails. We'd like to test which popup variations work best for our target customers. We also want to see which messaging works best. Seems like this is a no-brainer necessity for inbound marketing!


+1 here!


Hello Bar offers this feature and it has been very useful to test what language and words work better.  Also, to test what converts better. Sadly they don't offer a Hubspot integration so my team had to build one. Also, it is not possible to target based on lifecycle stage since Hello Bar does not have the data.


It would be most optimum if Hubspot gave the A/B testing feature + some of the other features of Hello Bar. Till then Hello Bar is a good alternative. Here is my affiliate link of Hello Bar in case someone wants to register and get a free account: Click here to get a FREE account of Hello Bar


P.S. I am not sure if Hubspot rules allow sharing affiliate links. Please let me know if I should take it off. Though, I would still recommend it as an alternative to Hubspot Popups till A/B testing and other features are available.



Yes, this should be available.

Not only to have A and B version.


But also:

- A: show pop-up

- B: do not show pop-up

This gives the change to test the impact of the pop-up on the rest of the page clicks




Would love to see this functionality. Would be super useful in the workflow example mentioned by @cpieri  above, and beyond that, just the ability to test form completion rates on the same page with different levels of info required, to find that perfect balance between what our team needs and what people are willing to give us during a first inquiry.

メンバー | Diamond Partner

I was looking into A/B testing popups on HubSpot and I found this post: why is it not a thing yet?

I think it would be super useful to test different kinds of popups' locations (i.e. center or right corner of the page)


Would love a/b testing form field functionality.


Agreed - we would really love to have the ability to A/B test in pop-up forms that are going on our website, not HubSpot landing pages.


Yes please! +1 from me