Take your Sales and Marketing to the next level with LinkedIn CRM Sync

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HubSpot 🤝 LinkedIn

Take your Sales and Marketing to the next level with LinkedIn CRM Sync

Last year at INBOUND 2023, we made an exciting announcement: a deeper integration between HubSpot and LinkedIn was coming in 2024. Well, that day is now here! Today, we are so delighted to launch LinkedIn CRM Sync, an exclusive* two-way integration between LinkedIn and HubSpot.

*LinkedIn CRM Sync is the product of a close partnership between HubSpot and LinkedIn, with HubSpot being only one of three CRM providers that LinkedIn chose to build this integration with.

What is the LinkedIn CRM Sync?

LinkedIn CRM Sync is a powerful integration between HubSpot and LinkedIn that supercharges the LinkedIn Sales Navigator and LinkedIn Ads experience. You heard that right, LinkedIn CRM sync supplements LinkedIn Sales Navigator by allowing data to be shared back and forth.

This new integration empowers sales and marketing teams to prospect and build relationships with enhanced efficiency. Being able to sync LinkedIn data to HubSpot opens up critical workflow automations that save your sellers a ton of time. 

But there's more! The sync goes both ways. By giving LinkedIn access to your CRM data, like your deals and contacts, Sales Navigator can offer your sales reps much smarter and personalized insights. 

But the sync doesn't just supercharge your sales team, it also empowers your marketers. With LinkedIn CRM Sync, marketers can more accurately measure and visualize how their LinkedIn marketing efforts are influencing the sales pipeline, conversion rates, and revenue metrics.

How do HubSpot & LinkedIn work together?

Before we get into the new LinkedIn CRM Sync, it's important to understand how it relates to LinkedIn Sales Navigator.

LinkedIn Sales Navigator is a powerful tool that helps sales professionals find and connect with potential leads on LinkedIn. It provides lead recommendations, advanced lead and company search filters, and real-time insights on potential buyers.

Sellers can integrate LinkedIn Sales Navigator with their HubSpot account. This integration gives them a portal through which they can access Sales Navigator directly on the HubSpot contact record.

However, the Sales Navigator integration is just that — a portal. Whatever you carry out in Sales Navigator, won’t show up on the HubSpot timeline. That changes with LinkedIn CRM sync.

And it's not just LinkedIn Sales Navigator that reaps the rewards of this two-way sync. LinkedIn Business Manager is also able to access your CRM data and leverage it to power their revenue attribution report.

How does it work?

LinkedIn CRM Sync is available on HubSpot's App Marketplace. However, in order to install you need to upgrade your LinkedIn Sales Navigator subscription to Advanced Plus.

Installing LinkedIn CRM Sync

Admins can install LinkedIn CRM Sync by going to the LinkedIn CRM Sync listing on the HubSpot App Marketplace, and follow the steps to pair your HubSpot portal with your LinkedIn Sales Nav account. 

Once the pairing is complete, you'll then be redirected to HubSpot to complete the setup.

LinkedIn CRM Sync + LinkedIn Sales Navigator

By having LinkedIn CRM Sync installed, salespeople can now use the following functionalities in LinkedIn Sales Navigator and HubSpot:

1. Automatically log and track LinkedIn activities in HubSpot.

Whether you're IDing new leads, sending InMail, attaching Smart Links, making connections, or simply taking notes, LinkedIn CRM Sync will let you instantly create new leads in HubSpot while automatically

2. Sync your owned leads and accounts to LinkedIn

LinkedIn CRM Sync will ensure your HubSpot leads and owned accounts are kept in sync with your LinkedIn book of business so you can effortlessly keep track of alerts and intent signals.

3. Validate and enrich HubSpot with LinkedIn data

LinkedIn CRM Sync automatically matches your contacts and companies to LinkedIn profiles and flags when HubSpot records are out of date. One click is all it takes to then update and enrich HubSpot with the latest people-powered LinkedIn data.

4. Leverage CRM search criteria in Linkedin

LinkedIn CRM Sync lets you uncover untapped opportunities through CRM-powered search criteria in LinkedIn. Look up leads or accounts who aren't in your CRM yet or find past customers of yours who haved moved companies.

5. Get personalized lead recommendations

Let LinkedIn personally suggest highly promising leads based on your usage and closed-won data in HubSpot.

LinkedIn CRM Sync + LinkedIn Ads

Install LinkedIn CRM Sync so your marketers can use the following functionality in LinkedIn Business Manager:

6. Measure revenue attribution on LinkedIn Ads

Measure how LinkedIn Ads are influencing your pipeline, conversion, and revenue metrics with the HubSpot-powered revenue attribution reports in LinkedIn Business Manager.

Unlock LinkedIn CRM Sync today!

Explore the new LinkedIn CRM Sync integration and start supercharging your go-to-market teams todays. Book a demo with LinkedIn.

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