Spotlight: HubSpot's Latest Updates for a Faster, More Efficient Workflow

[kvlschaefer]

 

Spotlight is back, and with that comes a fresh batch of over 200+ new product updates designed to help you work fast. With just a few clicks, you can discover features that will accelerate growth, help you achieve greater results in a shorter amount of time and deliver exceptional customer experiences.

See what’s new at Spotlight 

Spotlight is your opportunity to learn about our latest innovations including updates that will help your teams work seamlessly together:

Marketing Hub Enterprise

• Multi-Account Management: Manage multiple brands in one place. Streamline operations, unlock cross-selling, and gain a unified view of your customers.
• Journey Automation: Visually design and optimize complex customer journeys to deliver personalized experiences that drive engagement and revenue.
• Lookalike Audiences: Find high-potential prospects who resemble your best customers, leading to more efficient lead generation and stronger ROI.

Breeze AI

• Customer Agent: Resolve customer queries 24/7, freeing up your team to focus on higher-value interactions.
• Knowledge Base Agent: Keep your knowledge base up-to-date and empower customers to self-serve. Automatically fill knowledge gaps and scale support effortlessly.
• Content Agent: Generate high-quality content in minutes, from blog posts to podcasts, freeing up your team to focus on strategy. 
• Prospect Agent: Research target accounts, personalize outreach, and engage prospects in your Smart CRM, helping sales teams build pipeline faster. 

Workspaces

• Sales Workspace: All your sales tools together, helping you prospect, connect, and close deals faster.
• Help Desk Workspace: Resolve customer queries faster and provide exceptional service with streamlined workflows and enhanced collaboration.
• Customer Success Workspace: Guide customers toward their goals with a clear view of their journey and the tools for your team to proactively support them.

Spotlight puts you in control to work smarter and faster. Automate those repetitive tasks, gain that crucial visibility into your customer journeys, and drive your business forward. 

We invite you to explore and transform your growth strategy with our innovative tools: hubspot.com/spotlight

We would love to hear about your Spotlight experience so far! 

• Which Spotlight update are you most excited about and why?
• How do you see these updates fitting into your current workflow or business strategy?
• What challenges do you anticipate these updates will help you overcome?

Share your thoughts and stories with the Community below! 

[Alysha_TW]

I can't wait to get access to Content Agent and Social Agent once it's out of private beta. I assumed we would have access by this post but I don't think many do yet.

I've been kicking the tires of Prospect Agent and I think it will replace Sequences in early relationship touch stages very soon. People are already getting lots of value out of Customer Agent.

I'm intrigued by Journey Automation - have not had a chance to test it yet as the UX still seemed challenging but that was a very judgy first glance! I'd love to hear what others think on that point and how much easier others find it to do X, Y, Z.  

[Jigar_Thakker]

I can see great updates being out this time and as someone who's been using HubSpot for years, I've seen the platform grow powerful day by day.

I am excited about the Multi Account Management and Customer Success Workspace as in past managing multiple business units often came with some or the other workarounds and seperate instances. Now being to act on it within one is a great update here.

The AI agents specially the propspect and content agent are already being baked into our daily flow to help us scale personalisation and content production fast with compromising quality.

Thank you for making us feel that HubSpot is listening closely to user needs and building for real world scalability.

Thank you @kvlschaefer for sharing this!