HubSpot Community Blog

JChen67
by: HubSpot Employee
HubSpot Employee

Meet AI Search Grader: First free tool for marketers to analyze brand visibility across AI chatbots

Today we’re announcing the release of AI Search Grader, our latest tool to help you navigate the world of AI search. 

 

With the rise of AI-powered platforms like ChatGPT, it’s no longer enough to just optimize for traditional search. You need to ensure your brand shows up where your customers and prospects are going for their information. That's why we created AI Search Grader. It helps you understand how these platforms are seeing your products or services. It also shows you where you can improve your online presence to boost your search performance and reach your audience.

 

 

Understand Your Brand Sentiment and Visibility

 

Even if you’ve honed your SEO strategy, traditional search methods may not suffice in the world of AI engines. This is where AI Search Grader comes in as a valuable addition to any marketer’s toolkit. Quickly and easily see how your brand is showing up in AI search results and compare with competitors across highly relevant AI prompts and queries that your audience is searching for. 

 

JChen67_0-1723552042680.jpeg

 

JChen67_1-1723552066263.png

 

AI Search Grader will give you a comprehensive look at your brand’s sentiment and share of voice across AI search engines. You can see whether your brand is showing up positively and frequently in AI search results, which are vital components to reach your target audience. 

 

Boost Your AI Search Performance

 

Now that you know more about how (and if) your brand is showing up in search results, it's time to do something to improve your AI search performance. AI Search Grader will provide you with an actionable analysis based on your results. You can see what you are currently doing well and find opportunities where you can improve to increase brand sentiment and awareness.

 

JChen67_2-1723552186427.png

 

You may find that there are small ideas you can easily implement today, or some long term strategies that will require further investment. Either way, the time to maximize your AI search performance is now. AI search shows no signs of slowing down, and this is the ultimate tool to help you stay ahead of the curve.

 

We Want To Hear From You!

 

Explore the capabilities of AI Search Grader for free today and see how your brand is currently performing in AI-driven search. Share your score in the comments below, or tell us how you plan to optimize your AI search strategy. 

22 Comments
Aakar
Key Advisor

This looks interesting. I have shared this tool with my campaign team. I am waiting to hear my team's feedback. 🙂

 

Screenshot 2024-09-02 at 2.30.11 PM.png

Adriane
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

It's great to see HubSpot offering this for free—definitely a game-changer for digital marketing strategies. This makes it easier to optimize your brand’s presence across AI platforms like ChatGPT.

kmussur
Member

A very cool tool. It's worth trying out, testing different parameters and looking at the competition that performs better than us😉.

LBouchet1
Contributor

Looks great, I've shared this with our branding manager to take a closer look.

Hameedah
Member

It's a very cool tool. It's amazing that it offers so many opportunities to navigate and know how often your brand appears on AI search engines

Jnix284
Hall of Famer

It's been really helpful to see how AI interprets information about a brand, love how easy it is to test and how detailed the reports are!

alicia-wt
Contributor

Agreed, this is very helpful to see! It was very helpful to try inputting different phrases in the "products or services" field, as we are a company that offers multiple products. I was already a big fan of the Website Grader, so cool to see another grader come out.

RebLarson
Participant

This tool seems like a real helpful tool for businesses. I am submitting this to be used in our marketing department. I will be setting a goal to improve our score.  We will be using different parameters and see how the AI sees our business.

Anton
Thought Leader | Partner
Thought Leader | Partner

Really a nice and easy to use tool.

Tested it with my 2 months old company/website. Great insights!

Something I'd love to see in the future would be ungated insights 🙂

 

PantZgr
Participant

Very nice Tool, it helped us improve things and discover some pain points! 

Dogtag89
Contributor

I love the tool and have not encountered anything like it before. With AI taking over the search space, this will become more important than SEO tools with time. 
I wish there was an easy way to share the report with others or download it in PDF format. When unlocking insights, it seems to suggest I will receive the report via email or be able to download it, but I have neither received an email (yet) nor seen a button to download the report. 
After a timeout, I had to reenter my details to see the insights, which is not the most user-friendly experience. Perhaps cookies can be used to prevent that. 

The marketing team was pretty impressed as we already talked about entering areas such as reddit which are becoming more relevant for reviews vs ranking highly on google itself. 

00000
Top Contributor

Am excited to show how different terms yielded different results to our Marketing head, but I am still a bit surprised at the delay in any email about the results that @Dogtag89  mentioned. Hopefully that is because the tool is getting more attention than anticipated!

Timswebworx
Contributor

Will this be able to be embedded on a website or only via a link?

Adam_W
Contributor

That is a very cool idea. Optimizing for AI Search will change how content is written.

himanshurauthan
Thought Leader | Elite Partner
Thought Leader | Elite Partner

AI Search Grader is excellent! It provides clear insights into how my brand performs in AI search results and offers actionable tips for improvement. Easy to use and very helpful. Highly recommend!

SImad
Member

great read

Josh_Berman_8
Participant

Definitely a cool new product. And should defintiely help with brand recognition and SEO.

adamleopard
Member

We will definitley be using this as we rebuild and optimize our website

daisysmith786
Participant

It's a great tool for any small business.

MariaCallizo
Member

MariaCallizo_0-1727095380712.png


Super useful and easy to use, we got a few insights to work on now!

 

SeanSmith
Member | Diamond Partner
Member | Diamond Partner

This tool looks very interesting. I think I was having issues due to high volume so some results showed errors. It also seems like a smaller company may not receive as much helpful information.

Marcel-Keisers
Participant

Doesnt work without company after several tries   😞    "Page not found"