Marketing Hub Enterprise's Game-Changing Spring 2025 Features

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At our Spring Spotlight 2025 event, we unveiled three powerful new features for Marketing Hub Enterprise that deliver on our commitment to helping you achieve results faster. If you missed our Spring Spotlight, we've got you covered with this comprehensive recap (+ demos!) of Multi-Account Management, Journey Automation, and Lookalike Lists. 

Multi-Account Management: Scale Your Marketing Without Scaling Your Workload 

Ever wish you could manage multiple business entities without constantly rebuilding assets or losing visibility across accounts? Multi-Account Management solves these challenges by helping businesses work faster and drive stronger growth through shared assets, connected customer data, and centralized management.

How It Works 

Multi-Account Management includes three core components: 

• Organization Configuration: Easily define your organization and how each account should connect. 

• Asset Copying: Automatically copy assets like forms, emails, and lists across accounts, eliminating duplicative work. 

• Data Mirroring: Display cross-account contact data, giving Reps shared visibility to help cross-sell more effectively. 

*Sales or Service Hub Seat Required for this feature 

Fast Time to Value 

With Multi-Account Management, you can: 

• Onboard to HubSpot faster across multiple entities 

• Execute campaigns quickly across multiple organizations with Asset Copying 

• Drive growth with shared customer data that enables personalized experiences and cross-sell opportunities

What Our Customers Are Saying 

"Multi-Account Management has revolutionized how we handle multiple brands. What used to take 30 minutes per email to rebuild now happens instantly. I copied 21 emails at once, saving two full business days of work. Rolling out consistent designs and flows across brands has never been easier." 

• Xiaoxin Yu, SVP of Commercialization, Empower Aesthetics 

Check out the demo here!

Journey Automation: Create Sophisticated, Customer-Centric Experiences 

Traditional workflows are great for automating small tasks, but they get hard to manage when planning complex customer journeys. Journey Automation provides a single, unified platform to visually design, manage, and optimize intricate customer journeys. 

How It Works 

Journey Automation includes: 

• Journey Builder: Build and optimize complex, omnichannel journeys from scratch or using templates. 

• Journey Analytics: Get instant performance reports and better optimize your journeys with data-driven insights. 

• Journey Governance: Help marketing teams work together seamlessly with proper permissions and oversight. 

 

Fast Time to Value 

With Journey Automation, you can: 

• Accelerate the path to qualified leads by easily identifying high-converting customer journeys.

• Use performance reports to quickly analyze journey effectiveness and reveal key performance indicators.

• Optimize stages to fine-tune nurturing strategies and experiment with different paths.

What Our Customers Are Saying 

"With Journey Automation we see where fans drop o or convert in real time, allowing for quick adjustments that cut analysis time and optimize campaigns faster." 

• Whitney Hallock, Director of Marketing and Experience, Angel City FC

Check out the demo here!

 

Lookalike Lists: Find Your Next Best Customers, Faster 

Finding new prospects who share characteristics with your best customers has traditionally been a time-consuming process of manual filtering or cumbersome data exports. Lookalike Lists changes that by using Breeze AI to analyze your existing contacts and identify new high-potential prospects. 

How It Works 

Lookalike Lists helps marketers find more ideal customers by using existing contact lists. Breeze, HubSpot's AI, analyzes your lists to identify contacts who share similar attributes and actions. The result is a brand new list of high-potential prospects, ready to be engaged with targeted campaigns. 

Fast Time to Value 

With Lookalike Lists, you can: 

• Accelerate lead generation by identifying high-potential prospects already hidden within your existing contacts 

• Launch campaigns that drive results for a more efficient use of marketing budgets Expand your event reach by targeting similar prospects who didn't attend but would likely be interested 

Check out the demo here!

Get Started Today 

Multi-Account Management, Journey Automation, and Lookalike Lists are available now for Marketing Hub Enterprise customers. Ready to see these features in action? Schedule a demo with our team or check out our knowledge base for step-by-step implementation guides.

Knowledge Base Articles: 

• Multi-Account Management 
• Journey Automation