HubSpot Named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

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HubSpot has been positioned by Gartner as a Leader in the Magic Quadrant for B2B Marketing Automation Platforms for the fourth consecutive year.

The evaluation was based on specific criteria which analyzed the company’s overall Completeness of Vision and Ability to Execute.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with your unique business and technology needs.

Today, scaling companies need a customer platform that empowers connection across the entire customer journey—and it all starts with world-class marketing tools. Marketing Hub, HubSpot’s marketing software, is powered by its Smart CRM, unifying data and leveraging HubSpot AI to help marketers craft personalized journeys that attract, engage and delight customers and prospects.

Recent improvements to Marketing Hub include:

• Enhanced Security: To help customers market in a privacy-first world, we provide tools that ensure compliance with privacy regulations and protect sensitive customer data.
• Sophisticated Segmentation and Reporting: To provide the customer with enhanced tools, we include the ability to associate and filter ad campaigns by HubSpot campaign and offer the Activity Feed feature for visualizing a chronological timeline of all changes made to a marketing campaign.
• HubSpot AI: To make the work easier, we’ve created features that automate marketing campaigns, send AI-powered replies on social media, and give you predicted deal scores.
• A full list of new features and a product roadmap for Marketing Hub can be found here. 
  
  

Get your complimentary download of the full report here.

 

Source: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick LaFond, Jeffrey Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024.

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